Marketing Manager Agribusiness

KEY RESPONSIBILITIES

1. Strategic Planning & Brand Management

• Develop and execute the annual marketing strategy and calendar aligned with corporate objectives
  
• Build and maintain a robust corporate brand across all product lines and market segments
  
• Oversee marketing budgets ensuring cost-effectiveness and measurable return on investment (ROI)
  
• Conduct continuous market analysis to identify emerging trends competitive dynamics and growth opportunities
  
• Position the organization as a thought leader in the agricultural technology sector
  

2. Product Marketing & Campaign Management

• Lead new product and service launches with integrated multi-channel marketing campaigns
  
• Coordinate promotional activities including trade fairs agricultural exhibitions and farmer field days
  
• Develop compelling marketing materials brochures digital content demonstration videos case studies to support sales teams
  
• Collaborate closely with Sales Managers to ensure seamless alignment between marketing activities and sales targets
  
• Design and implement customer acquisition and retention programs
  
• Manage promotional calendars for seasonal agricultural cycles
  

3. Digital Marketing & Communications

• Manage and optimize the companys online presence including website updates SEO and SEM strategies
  
• Oversee content creation and management across all social media platforms (Facebook LinkedIn Instagram Twitter YouTube)
  
• Drive digital engagement initiatives that support brand awareness lead generation and customer education
  
• Implement email marketing campaigns and marketing automation workflows
  
• Collaborate with PR agencies to manage media relations and public communications
  
• Monitor online reputation and respond to customer feedback across digital channels
  
• Analyze digital analytics to inform strategy and demonstrate campaign effectiveness
  

4. Market Research & Customer Insights

• Conduct customer surveys focus groups and feedback collection to refine marketing strategies
  
• Analyze sales performance data to measure campaign effectiveness and market penetration
  
• Develop customer segmentation models and buyer personas
  
• Maintain and leverage a comprehensive database of current and prospective customers
  
• Track competitor activities and provide strategic recommendations
  
• Generate regular market intelligence reports for senior management
  

5. Team Leadership & Collaboration

• Lead mentor and develop a high-performing marketing team
  
• Provide guidance professional development opportunities and performance management
  
• Foster a culture of creativity innovation and accountability
  
• Liaise effectively with cross-functional teams including sales technical operations and finance
  
• Manage relationships with external vendors advertising agencies graphic designers printers digital consultants and media houses
  
• Coordinate with regional teams to ensure brand consistency across markets
  

Requirements

Educational Requirements

• Essential: Bachelors degree in Marketing Business Administration Communications or related field
  
• Preferred: Masters degree in Marketing MBA or relevant postgraduate qualification
  

Professional Experience

• Minimum 68 years of progressive marketing experience in a senior capacity
  
• Industry Experience: Preferably in agribusiness agricultural technology FMCG or B2B technology sectors
  
• Proven track record in managing integrated marketing campaigns from concept to execution
  
• Demonstrated experience in brand strategy development and implementation
  
• Strong background in digital marketing and e-commerce
  
• Added Advantage: Familiarity with agribusiness markets farmer engagement and agricultural customer segments in Kenya and East Africa
  

KEY SKILLS & COMPETENCIES

Strategic & Analytical

• Strategic thinking with strong business acumen
  
• Data-driven decision-making and analytical capabilities
  
• Market research and consumer insights analysis
  
• Budget management and financial planning
  

Marketing Expertise

• Brand development and positioning
  
• Campaign planning and execution across multiple channels
  
• Digital marketing proficiency (Google Ads Meta Business Suite LinkedIn Ads)
  
• Content marketing and storytelling
  
• CRM systems and marketing automation tools
  
• SEO/SEM and website analytics (Google Analytics Search Console)
  

Leadership & Interpersonal

• Strong leadership and team management abilities
  
• Excellent communication negotiation and presentation skills
  
• Stakeholder management and relationship building
  
• Vendor and agency management
  
• Cross-functional collaboration
  

Personal Attributes

• Results-oriented with strong commercial focus
  
• Creative and innovative mindset
  
• Excellent planning and organizational skills
  
• Ability to work under pressure and meet deadlines
  
• Self-motivated with high level of initiative
  
• Adaptable to changing market dynamics
  

• Achievement of marketing KPIs (brand awareness metrics lead generation targets market share growth)
  
• Effective budget management and demonstrated ROI on marketing expenditure
  
• Successful execution and impact of product launches and promotional campaigns
  
• Growth in customer engagement rates across digital and offline channels
  
• Increase in qualified leads delivered to sales teams
  
• Customer satisfaction and Net Promoter Score (NPS) improvements
  
• Website traffic growth and conversion rate optimization
  
• Social media following and engagement metrics
  
• Campaign performance against set objective