Group Head eCommerce

Job Title : Group Head eCommerce

Job Summary

The Group Head eCommerce is a senior leadership role responsible for driving end-to-end eCommerce performance across key marketplaces with a strong focus on Shopee and TikTok Shop. This role oversees strategy operations media and affiliate growth while managing and developing high-performing teams. As a client-facing leader the role requires strong commercial acumen deep marketplace expertise and the confidence to represent the company in strategic discussions with key clients.

Key Responsibilities

eCommerce Strategy & Growth

• Lead and define overall eCommerce strategy across marketplaces (Shopee TikTok Shop and others) to drive revenue profitability and sustainable growth.
• Develop integrated approaches covering onsite performance affiliates creators operations and promotions.
• Identify growth opportunities through data-driven insights platform innovations and competitive benchmarking.

Marketplace & Media Expertise

• Own in-app and onsite advertising strategies for Shopee and TikTok (e.g. search ads discovery ads live ads product ads).
• Optimize performance through budget allocation funnel strategy and continuous testing.
• Stay up to date with platform algorithm changes new ad products and best practices.

Operations & Affiliate Ecosystem

• Oversee end-to-end marketplace operations including campaign planning product readiness pricing logistics coordination and execution.
• Lead affiliate and creator commerce strategies ensuring alignment between content traffic and conversion.
• Collaborate closely with internal and external stakeholders to ensure seamless execution.

Team Leadership & Management

• Lead coach and develop multi-functional eCommerce teams (media affiliates operations).
• Set clear KPIs ensure accountability and build a strong performance-driven culture.
• Act as a mentor and escalation point for complex commercial or operational challenges.

Client & Stakeholder Management

• Serve as a senior client-facing representative in strategic meetings reviews and business planning sessions.
• Build trust and credibility with clients through strong marketplace knowledge and clear recommendations.
• Translate client business objectives into actionable eCommerce strategies.

Requirements & Qualifications

• Strong background in eCommerce marketplaces with hands-on experience across media affiliates and operations.
• Prior experience at eCommerce and/or leading beauty players.
• Proven track record managing and scaling eCommerce performance for brands or clients.

Skills & Competencies

• Deep understanding of Shopee and TikTok Shop ecosystems including in-app / onsite advertising.
• Strong leadership and people management capabilities.
• Commercial mindset with the ability to balance growth and efficiency.
• Confident communicator with experience leading client-facing discussions and presentations.
• Analytical structured and comfortable making decisions in a fast-paced environment.

• Ready to engage directly with senior stakeholders and clients.
• High ownership adaptability and collaborative mindset.

About WPP Media

WPP Media is WPPs global media collective bringing together world-class media agencies talent and capabilities. We partner with clients to unlock growth by combining strategic thinking creativity and performance-driven media solutions.

At WPP Media our people and culture are at the heart of everything we do. We believe in strong collaboration trust and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.

Our Core Values

• Were Open: we build trust and enhance understanding by working collaboratively - across our teams clients and partners.
• Were Optimistic: we adopt a growth mindset throughout our business embracing change to unlock our collective potential.
• Were Extraordinary: in pursuit of innovation and growth we push boundaries and challenge ordinary thinking and the status quo.

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