Group Head AdOps

Job Summary

The Group Head Ad Operations is a senior leadership role responsible for overseeing end-to-end ad operations excellence across multiple key clients and industries. This role leads ad operations teams to deliver accurate scalable and best-in-class ad delivery measurement and verification solutions while acting as a trusted technical advisor to clients and internal stakeholders.

With deep expertise in ad serving tagging analytics and measurement frameworks the Group Head ensures high standards of data accuracy brand safety and operational efficiency across digital campaigns. The role also plays a critical part in driving innovation capability building and regional collaboration within the ad operations function.

Key Responsibilities

Ad Operations Leadership & Governance

• Lead and oversee ad operations teams supporting multiple clients ensuring consistent delivery excellence and operational best practices.
• Set standards and governance frameworks for ad trafficking tagging accuracy campaign taxonomy and measurement reliability.
• Ensure high-quality execution across all campaigns with a strong focus on data accuracy compliance and scalability.

Ad Tech Measurement & Platforms

• Oversee the management and optimization of third-party ad servers analytics tools Mobile Measurement Partners (MMPs) ad verification platforms and tag management systems.
• Drive continuous improvement in campaign tracking reporting accuracy and measurement frameworks across web and app environments.
• Lead GA4 implementation migration audits and ongoing optimization to ensure robust data health and usability.

Performance Verification & Brand Safety

• Implement and manage ad verification and viewability solutions to improve programmatic performance reduce Invalid Traffic (IVT) and maintain high brand safety standards.
• Monitor and optimize viewability IVT and quality metrics in collaboration with media programmatic and regional teams.

Analytics Reporting & Data Enablement

• Develop and implement standardized campaign taxonomy frameworks to improve reporting efficiency and data consistency.
• Collaborate with delivery analytics and reporting teams to enhance dashboarding and reporting solutions (e.g. GA4 Power BI).
• Translate complex technical data into clear actionable insights for clients and internal stakeholders.

Client Consulting & Technical Advisory

• Act as a senior technical consultant and escalation point for clients on ad operations tagging measurement and on-site behaviour analysis.
• Lead complex technical projects including site tagging GA4 migration audits and advanced audience analysis.
• Partner closely with clients to design scalable measurement solutions aligned with business objectives.

Team Development & Capability Building

• Lead mentor and develop high-performing ad operations teams across multiple accounts.
• Design and deliver structured training programs for internal teams and clients on ad operations ad serving web/app measurement and trafficking.
• Foster a culture of continuous learning innovation and operational excellence.

Regional Collaboration & Innovation

• Collaborate with regional and cross-market teams on measurement audits tagging frameworks and best practice adoption.
• Drive knowledge sharing and innovation across markets to elevate overall ad operations capability.

Requirements & Qualifications

• Extensive experience in ad operations ad tech and digital measurement preferably within a media agency or digital consultancy environment.
• Strong hands-on expertise in ad serving tagging analytics GA4 MMPs and ad verification platforms.
• Proven experience leading teams and managing complex multi-client ad operations environments.
• Track record of delivering measurable improvements in data accuracy viewability IVT reduction and brand safety.
• Experience working with clients across industries such as FMCG Tobacco Beauty Retail and Telecommunications.

Skills & Competencies

• Deep technical understanding of ad operations and measurement ecosystems
• Strong leadership coaching and stakeholder management skills
• Analytical structured thinker with a data-driven mindset
• Confident communicator able to engage senior clients and internal leaders
• High ownership problem-solving orientation and attention to detail
• Comfortable operating in a fast-paced regional or multi-market environment

About WPP Media

WPP Media is WPPs global media collective bringing together world-class media agencies talent and capabilities. We partner with clients to unlock growth by combining strategic thinking creativity and performance-driven media solutions.

At WPP Media our people and culture are at the heart of everything we do. We believe in strong collaboration trust and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.

Our Core Values

• Were Open: we build trust and enhance understanding by working collaboratively - across our teams clients and partners.
• Were Optimistic: we adopt a growth mindset throughout our business embracing change to unlock our collective potential.
• Were Extraordinary: in pursuit of innovation and growth we push boundaries and challenge ordinary thinking and the status quo.

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