Consumer Media Expert – Campaign Lead

At ING we do banking differently. Were a human challenger brand focused on making money simpler and more relevant for Australians. Our marketing is known for being distinctive insightled and genuinely usefuland were always evolving how we connect with customers through ideas media and partnerships that cut through.

To support this ambition weve created a new role: Consumer Media Expert Campaign Lead. This role is about shaping proactive campaignled communications that bring brand and product together through strong storytelling and smart media choices. Youll focus on how our messages live in cultureacross platforms partnerships and contentbuilding impact through integration rather than isolated activity.

Its a strategic role for someone who thrives on connecting brand and product stories through campaigns media and partnerships and whos excited by the opportunity to think big about how ING shows up in the world.

Ready to make an impact

What youll do

• Design and lead integrated communications strategies that connect brand and product marketing into one cohesive story
• Bring campaigns to life across TV social radio partnerships and emerging mediaensuring brand and product work together seamlessly
• Shape bigpicture campaign ideas from savings products to broader brand platforms
• Identify and activate nontraditional media opportunities including podcasts creators and cultural partnerships
• Launch new products through smart integrated partnerships (e.g. embedding savings messages into relevant content and platforms)
• Work closely with Brand Product Marketing and Media teams to ensure consistent compelling execution

What were looking for

• Exceptional media or communications strategy background with experience in integrated campaigns
• Proven ability to connect brand storytelling with product propositions
• Experience developing ideas across TV digital social and partnerships
• Strategic thinker who thrives on new media ideas and innovative execution
• Comfortable working in complex crossfunctional environments
• Experience in regulated or complex categories (e.g. financial services) is advantageous

Whats in it for you

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING were all about making life simpler and more rewarding - for the people who bank with us the team members who work with us and the communities were proud to support. Joining ING means stepping into an environment where your individuality isnt just welcomed - its celebrated. Weve built a culture thats fun inclusive and supportive giving you the freedom to be yourself so you can do your thing.

Whether youre taking ownership of exciting projects thinking outside the box or working with global colleagues youll find ING is the kind of place where growth isnt just a possibility; its a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace youll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills capabilities and how you align with our values - not on ticking every box. So if youre interested but dont meet all the criteria we encourage you to apply. Were invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Were your alliesin helping you do your thingduring the recruitment process so let us know (email below) if you require any support or adjustments when you apply

Sound like your kind of vibe We cant wait to hear from you!

(One last note: We operate using a direct talent sourcing model so no agency introductions please.)

ING is Australias most recommended bank according to RFI Globals Consumer Atlas Survey JanuaryJune 2025 (n 29510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more

Contact: Skye Griffiths on

For support and adjustments including DEI LGBTQI confidential application support enquiries:

Applications close Friday 20 February

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your Manager

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