Head of Digital Marketing
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Job Location:
Monthly Salary:
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
Role Overview
We are looking for a Head of Digital Marketing from a D2C or EdTech environment who has built and scaled digital marketing functions from 0 to 1. This leader will own ROI performance marketing brand growth and lead generation while building and managing a 4-member digital marketing team.
This role requires a hands-on growth leader who understands high-velocity funnels paid media at scale and brand building in competitive consumer or EdTech markets.
Key Responsibilities
1. 01 Digital Marketing Setup
Build the digital marketing engine from scratchstrategy tools KPIs attribution and reporting.
Define scalable growth and experimentation frameworks suited for D2C / EdTech funnels.
Establish performance dashboards and governance.
2. Performance Marketing & ROI Ownership
Own end-to-end marketing ROI CAC CPL ROAS LTV and revenue attribution.
Lead paid marketing across Google Meta YouTube LinkedIn and relevant EdTech/D2C platforms.
Continuously optimize creatives landing pages and conversion journeys.
3. Lead Generation & Funnel Optimization
Drive high-quality leads / enrollments / transactions aligned to revenue goals.
Improve funnel metrics from impression click lead conversion.
Work closely with Sales / Counsellors / Growth teams to maximize conversion rates.
4. Brand & Growth Marketing
Build and scale a strong digital brand presence in competitive markets.
Oversee content SEO social influencer and video marketing.
Balance performance-led growth with long-term brand equity.
5. Team Leadership
Lead and mentor a 4-member digital marketing team (performance content SEO creatives).
Drive ownership accountability and a test-and-learn culture.
Hire and scale the team as the function grows.
6. Cross-Functional Collaboration
Partner with Product Sales Growth and Leadership teams.
Translate business goals into measurable digital outcomes.
Present insights ROI and growth plans to leadership.
Must-Have Experience
812 years in Digital Marketing with D2C or EdTech background mandatory.
Proven success in scaling digital marketing from early stage to growth.
Strong hands-on experience in performance marketing and funnel optimization.
Experience owning revenue-linked KPIs.
Prior experience leading small to mid-sized teams.
What Success Looks Like
Predictable scalable digital acquisition engine
Strong ROI and cost-efficient growth
Recognizable digital brand
High-performing outcome-driven marketing team
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
MyClassboard MyClassboard is a school ERP software, a platform with a suite of modules to automate school management process.
