Marketing Manager

Our client in the retail industry is hiring a Marketing Manager the Marketing Manager will be responsible for end-to-end brand digital content and customer experience leadership across two retail brands. This role consolidates responsibilities traditionally split across Digital Marketing Brand Management and Content Leadership while also owning customer experience in-store marketing alignment visual merchandising support and brand partnership management. The role requires a commercially driven hands-on leader who can operate at both strategic and operational levels while leading and developing a high-performing team and delivering consistent brand and customer outcomes across online and physical retail channels.

Key Responsibilities

- Lead coach and develop a cross-functional marketing and support team to drive performance and accountability.
- Set clear direction priorities and delivery timelines across the marketing function.
- Own the end-to-end online customer journey ensuring a seamless high-quality website and checkout experience.
- Optimize customer pathways UX and conversion based on data feedback and behavior insights.
- Act as a senior escalation point for post-purchase customer experience issues including returns and refunds.
- Define and lead the digital marketing strategy across paid and organic channels for both brands.
- Oversee email SMS and owned-channel communications to drive retention engagement and conversion.
- Manage paid media budgets agency partners and performance taking full accountability for ROAS.
- Act as brand custodian ensuring consistent brand execution across digital in-store and customer touchpoints.
- Support in-store marketing initiatives including new store openings and targeted campaigns for underperforming stores.
- Provide strategic oversight of content creation including campaign planning photography and videography.
- Ensure all content aligns with brand CI tone of voice and creative standards across channels.
- Partner with merchandising teams to deliver effective visual merchandising assets and in-store execution.
- Manage production distribution and quality control of visual and marketing assets across the store network.
- Own and manage strategic brand partner relationships including planning reporting invoicing and performance optimization.

Personal Attributes

8 years experience in senior marketing brand or customer experience roles
Proven experience leading and managing people
Strong retail or consumer brand background (fashion/lifestyle preferred)
Experience working across online and physical retail environments
Demonstrated ability to manage multiple priorities across more than one brand
Strong commercial acumen and data-driven decision-making capability