Digital Analytics and Insights Manager

JOB PURPOSE

Use data to extract quantifiable insights from past trends and current conditions to increase profitability and improve efficiency. Primarily responsible for building iterating and leading the team to compile and analyse all digital metrics within the digital ecosystem (own sites social mobile media competitors landscape and industry trends). Contribute to the growth of digital marketing initiatives and work closely with BI Data Science and Marketing Reporting teams to develop a marketing data strategy. Champion the use of data in business decision-making and drive day-to-day analytical approaches to solve business problems.

KEY RESPONSIBILITIES

Insights and Reporting

• Contribute to the design and creation of reporting strategies and templates
• Lead execution of complex reports identifying patterns and trends and translating insights into actionable recommendations
• Create and manage scalable reporting and dashboards to monitor marketing KPIs highlight areas for improvement and influence strategy
• Define key metrics for management reports with key stakeholders
• Develop a data insights and analytics roadmap to improve existing tools processes and journey towards full attribution
• Grow the volume of identifiable customers within digital channels and share data across channels for Omni-channel success

Data and Analytics Strategy

• Recommend improvements to data and analytics systems and platforms
• Lead projects related to digital marketing driving insights and channel performance analysis
• Communicate findings effectively at all levels from teams to executives

Stakeholder Engagement

• Identify stakeholders understand their needs and support communication of business information and decisions
• Collaborate with senior data analysts to establish reporting goals and data visualisation strategies
• Ensure high data quality and reliability of metrics
• Provide strategic advice on channel expansion optimisation and business growth

Digital Marketing Strategy and Roadmap

• Contribute to digital marketing strategy by providing insights for initiative implementation
• Use a data-driven approach to inform strategy collating insights from analytics and other data sources
• Continuously improve digital data strategy to support business KPIs and digital asset performance

Data Exploration & Analysis

• Conduct research and select relevant information to analyse key themes and trends
• Provide insights and analytics to enable digital optimisation techniques
• Analyse landing page user journeys UX and AB testing to understand user intent and conversion paths

Continuous Improvement

• Review existing operations and implement innovation processes to generate new ideas
• Solve challenging business problems creatively and efficiently
• Use insights to drive innovative capabilities scalable across the business
• Support MarTech onboarding and implement solid processes

Personal and Organisational Capability Building

• Develop own capabilities through formal and informal training and coaching
• Maintain knowledge of technology regulations and industry best practices
• Identify team development needs plan and implement actions to build capabilities
• Provide training or coaching in area of expertise to improve performance

Leadership and Performance Management

• Communicate local action plans and align team objectives with organisational strategy
• Develop and propose performance objectives; ensure achievement through performance management systems
• Manage and report on team performance hold team members accountable and implement corrective actions
• Ensure team training occurs on Omni-channel performance and ecosystem building

BEHAVIOURAL COMPETENCIES

• Balances Stakeholders: Anticipates and manages multiple stakeholder needs
• Communicates Effectively: Delivers clear multi-mode communications listens carefully and probes for insights
• Collaborates: Builds partnerships solicits ideas and gives credit generously
• Manages Complexity: Analyses and defines complex situations accurately
• Business Insight: Leverages business and market knowledge to drive initiatives
• Action Oriented: Takes on new opportunities and challenges with urgency and enthusiasm
• Optimises Work Processes: Focuses on continuous improvement and efficiency
• Persuades: Uses compelling arguments to gain support and negotiate effectively
• Decision Quality: Makes timely effective and compliant decisions
• Being Resilient: Rebounds from setbacks maintains calm and helps team move forward
• Cultivates Innovation: Encourages new ideas and innovative approaches

KEY SKILLS

• Reporting: Create relevant effective reports and provide guidance to others
• Computer Skills: Advanced Excel Google Marketing Platform Facebook Business Manager Data Studio Qliksense SEO/SEM/Display/Social Google Tag Manager PowerPoint Microsoft Office Suite
• Data Collection and Analysis: Analyse trends to guide decision-making and provide guidance to others
• Verbal and Written Communication: Clear and effective communication mentoring others in skills
• Planning and Organising: Plan prioritise and oversee activities to meet business objectives
• Policy and Procedures: Develop monitor and interpret policies in alignment with organisational objectives
• Presentation Skills: Communicate clearly and compellingly; provide guidance and training
• Attention to Detail: Maintain high accuracy and guide others

EDUCATION

• Grade 12 / SAQA Accredited Equivalent (Essential)
• Degree in relevant field (Essential)
• Postgraduate degree in relevant field (Advantageous)

EXPERIENCE

• 5 years proven experience in business data analysis insights and marketing analytics (Essential)
• Experience leading impactful data-related or analytics projects and communicating findings visually (Essential)
• Experience collaborating with cross-functional teams across marketing sales finance analytics and engineering (Essential)
• Experience using and analysing large datasets (Essential)
• Experience using data to develop digital performance marketing strategies (Advantageous)
• Experience working in more than one business functional area (Advantageous)

ADDITIONAL INFORMATION

• SAQA Accredited Equivalent applicants must provide certified evidence of qualifications meeting NQF levels
• Role requires maintaining compliance with industry regulations and fitness to operate in a financial services environment