Sales Marketing Manager (GTM Operations) – BPO

Role Purpose

This is a functional management role responsible for executing and optimizing Boomerangs go-to-market operations across outbound sales partnerships and marketing.

You will manage day-to-day GTM activity campaigns CRM discipline and partner enablement while contributing to deal execution on larger opportunities. This is not a P&L-owning executive role: strategic revenue ownership sits with the CEO / Commercial Lead.

Your mandate is to build operational excellence pipeline consistency and brand-safe growth across all commercial channels.

Commercial Mandate

You are accountable for delivering a predictable well-qualified pipeline that supports company revenue targets through:

Outbound new logo acquisition (UK & international)
Partner-led opportunity generation
Marketing-driven inbound and brand visibility

Revenue ownership sits with senior leadership; your ownership is execution quality pipeline health and GTM performance.

Key Responsibilities

1. GTM Execution & Management

Implement the companys go-to-market strategy across segmentation messaging and campaign delivery.
Translate leadership direction into operational GTM plans campaigns and workflows.
Maintain dashboards for pipeline health activity conversion rates and forecast hygiene.
Act as the operational owner of sales and marketing processes.

2. Enterprise Sales Support

Support senior leadership in high-value enterprise opportunities across long sales cycles.
Lead early-stage qualification discovery preparation proposal coordination and follow-up.
Engage with operational decision-makers (COO Head of Ops Head of CX) in D2C/e-commerce and health-tech/pharmacy sectors.
Ensure disciplined qualification and brand-safe selling practices.

3. Outbound & Pipeline Operations

Manage outbound campaigns using Zoho CRM LinkedIn Sales Navigator and structured prospecting frameworks.
Oversee email LinkedIn and account-based marketing activity.
Ensure data quality activity tracking and reporting accuracy across the funnel.
Monitor pipeline coverage ratios and highlight risks or gaps to leadership.

4. Partner Enablement

Execute the partner GTM motion in coordination with the Head of Partner Relations.
Support partner onboarding joint campaigns and co-selling workflows.
Track partner-sourced pipeline activity levels and opportunity progression.
Maintain documentation propositions and enablement assets.

5. Marketing & Brand Operations

Manage messaging execution campaign delivery and agency coordination.
Ensure consistency of positioning across outbound inbound events and digital channels.
Maintain and deploy core assets: website content case studies CRM automation and marketing materials.
Support thought leadership events and inbound initiatives with structured performance tracking.

6. Team Leadership

Manage and coach:

• Business Development Officers (BDOs)
  
• Sales Development Reps (local or UK-based)
  
• Commercial support and social media resources
  Set performance standards activity targets and coaching routines.
  Build a culture of structured execution accountability and data-driven GTM management.

Success Metrics

Core KPIs

Qualified pipeline volume
Campaign performance and conversion rates
CRM accuracy and reporting discipline
Partner-sourced opportunity flow
Inbound lead quality and brand visibility

Year-1 Outcomes

Predictable well-structured enterprise pipeline
Operational GTM engine across outbound partners and marketing
Clean CRM governance and forecasting discipline
Strong support of leadership-owned revenue targets

Required Experience & Profile

Commercial & Operations

Experience in B2B services sales or marketing operations (BPO SaaS managed services CX or enterprise solutions).
Track record managing outbound campaigns SDR/BDO teams and CRM-driven sales processes.
Exposure to enterprise or complex deal environments (long sales cycles preferred).

Technical & Tooling

CRM management experience
LinkedIn Sales Navigator preferred
Marketing automation platforms preferred
Proposal coordination deal support and reporting tools preferred

Operating Style

Highly organized process-driven and execution-focused
Comfortable working under revenue pressure without direct P&L ownership
Strong written and verbal communication with operational and leadership stakeholders
Brand-aware and disciplined in market execution

What This Role Is Not

Not a Chief Revenue Officer or Head of Commercial
Not full P&L or revenue ownership
Not a lone-wolf sales closer

This is a functional GTM leadership role focused on execution systems and team performance.

Why Join

You will play a central role in professionalizing and scaling Boomerangs go-to-market operations working directly with the CEO and commercial leadership while building a high-performance sales and marketing function inside a premium people-first BPO.

You will gain exposure to enterprise sales partnerships and brand-led growth without carrying full executive risk.

Requirements