Business Development Manager- Marketing

Vadodara - India

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

We are seeking a dynamic Marketing/Sales Manager to lead our go-to-market strategy and drive customer acquisition for our SaaS product. This is a hybrid role combining marketing creativity with sales execution ideal for someone who thrives in a fast-paced startup environment. Youll report directly to the CEO and play a pivotal role in scaling our user base from early adopters to widespread adoption. This is a full-time position remote-friendly with occasional travel for events or meetings.

Key Responsibilities

Marketing Strategy & Execution: Develop and implement comprehensive marketing plans including content marketing SEO/SEM social media campaigns email marketing and partnerships to generate leads and build brand awareness.
Sales Leadership: Manage the full sales funnel from prospecting to closing deals including outbound outreach demos negotiations and customer onboarding. Focus on B2B sales cycles for SaaS solutions.
Lead Generation & Nurturing: Identify target audiences create buyer personas and use tools like CRM (e.g. HubSpot or Salesforce) to track and nurture leads through inbound and outbound channels.
Product Positioning: Collaborate with product and engineering teams to refine messaging create compelling product demos and gather customer feedback to iterate on features.
Performance Analytics: Track key metrics (e.g. CAC LTV conversion rates) using analytics tools (e.g. Google Analytics Mixpanel) and report on ROI to optimize strategies.
Team Building: As we grow assist in hiring and mentoring junior marketing/sales staff.
Budget Management: Oversee a lean marketing budget prioritizing high-impact low-cost tactics suitable for an early-stage startup.
Market Research: Conduct competitive analysis and stay ahead of industry trends in SaaS to inform strategies.

Qualifications :

Bachelors degree in marketing Business or a related field; MBA is a plus.
3-5 years of experience in marketing and/or sales preferably in SaaS or tech startups.
Proven track record of driving revenue growth in early-stage companies with examples of successful campaigns or deals closed.
Strong understanding of digital marketing tools and sales methodologies (e.g. inbound marketing ABM challenger sale).
Excellent communication skills both written and verbal with the ability to craft persuasive narratives.
Self-starter mindset: Comfortable wearing multiple hats in a resource-constrained environment.
Technical aptitude: Familiarity with SaaS products and ability to quickly learn our platform.
Willingness to travel up to 20% for conferences client meetings or networking events.

Good To Have

Proficiency in tools like Google Workspace CRM software marketing automation platforms (e.g. Mailchimp Marketo) and analytics dashboards.
Experience with growth hacking techniques A/B testing and viral marketing.
Knowledge of SaaS metrics and subscription-based business models.
Creative problem-solving and data-driven decision-making.
Passion for tech innovation and startups.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Remote Work :

Employment Type :

Full-time