Sales Head Lighting Industry

About Ankur Lighting:

Role overview

• Title: Sales Head
  
• Company: Ankur Lighting (architectural commercial retail and custom lighting solutions)
  
• Location: East of Kailash
  
• Reporting to: Managing Director
  
• Team: Sales Managers Project Sales Showroom Sales Channel/Distributor Sales
  

Key responsibilities

• Develop and execute annual and quarterly sales strategy for project institutional retail and channel business to achieve revenue and profitability targets.
  
• Build and manage a highperformance sales organization: hire train mentor and appraise regional and vertical sales teams with clear KPIs and incentive plans.
  
• Drive project and specification sales by building strong relationships with architects lighting designers MEP consultants PMCs developers government bodies and key corporate accounts.
  
• Grow showroom and retail sales through Ankurs companyowned showrooms and key trade partners ensuring superior customer experience and conversion.
  
• Set regional and segment-wise sales targets; track performance through CRM and MIS and take timely corrective actions to close gaps.
  
• Collaborate closely with marketing and product teams on launches pricing positioning schemes and promotions to support sales plans.
  
• Continuously map market potential competitor activity pricing and new project pipelines to identify opportunities in India and select export markets.
  
• Ensure timely bid preparation technocommercial offers tenders and negotiations balancing competitiveness with healthy margins.
  
• Maintain strong relationships with key customers resolve escalations quickly and drive repeat and referral business.
  
• Forecast sales and budgets accurately; provide monthly/quarterly reports funnel reviews and strategic inputs to top management.
  
• Ensure adherence to company policies on credit collections documentation and statutory compliance.
  

Candidate profile

• Graduate in Engineering/Science or Commerce; MBA in Marketing/Sales preferred.
  
• 710 years of total experience in B2B/B2C lighting electrical building materials or related industries.
  
• Proven track record of achieving aggressive revenue and margin targets scaling teams and entering new markets.
  
• Deep understanding of lighting products (LED architectural commercial outdoor custom) and project sales cycles will be an advantage.
  
• Strong relationships with architects consultants developers contractors retailers and distributors in key metros preferred.
  
• Excellent leadership communication negotiation and stakeholdermanagement skills with the ability to influence at CXO level.
  
• Datadriven and comfortable working with CRM sales analytics and MS Office tools.
  

Key performance indicators

• Achievement of annual and quarterly revenue and gross margin targets.
  
• Growth in project pipeline order book and conversion ratio.
  
• Expansion of active architects/consultants key accounts and channel partners.
  
• Showroom and retail sales growth footfalltobilling conversion and average ticket size.
  
• Sales team productivity stability and capability enhancement (hiring quality training attrition).