Owned Media Specialist
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Job Location:
Monthly Salary:
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
WHAT YOULL DO
As an Owned Media Specialist you will own the strategic planning and execution of H&Ms email and push channel strategy. You will align on cross-functional goals to drive omni sales performance and customer centricity and focus on customer growth engagement and retention.
As an Owned Media Specialist you are responsible for;
- Managing the day-to-day execution testing optimization and reporting of marketing campaigns across Email & Push notifications (app)
- Collaborating with internal stakeholders such as ecommerce site planners content editors brand insights analyst & the loyalty team to deliver best practice communications
- Delivering locally segmented communications to drive new customer acquisition engagement and conversion including send timings & frequencyDriving data-led improvements of all eDM campaigns be the owned channel expert at H&M (analyze results and performance of emails.)
- Identifying new target audiences and grow email lists
- Working closely with the wider marketing team to execute the marketing calendar and deliver on all key product and retail moments (eg. Campaign launches sales etc)
- Brief email/push details & segmentation in JIRA liaising with an external agency to schedule sends
- Work closely with internal content team. NB. This role is not responsible for the actual content & copywriting of the email.
- Analyse and report on owned channel KPIs & performance on a weekly monthly and quarterly basis.
- Own weekly follow-up documents and be confident in presenting results to the wider sales & marketing team.
- Use insights and make recommendations for constant improvement of email/push communications
Who Youll Work With
As an Owned Media Specialist youll report to the Marketing & Communications Manager and be an integral part of our broader Marketing team. Youll collaborate with a range of key stakeholdersincluding ecommerce site planners content editors and our Loyalty Specialistto deliver bestinclass communications for H&M Australia. Youll also partner closely with our regional team to ensure alignment and drive impactful customerfocused media execution across all owned channels.
Who You Are
We are looking for people with
- Strategic experience driving brand & customer growth for different target groups
- Demonstrated experience within a similar digital marketing role specifically CRM/ email & push channels
- Demonstrated problem solving skills and the ability to take initiative
- Exceptional attention to detail
- Google Analytics and JIRA software experience preferred but not necessary
- High level of English both written and verbal
And people who are
- Strategic thinkers with broad marketing skills.
- Are able to analyse numbers and drive reporting from various sources with a data driven approach to aid in decision making
- Highly organised and structured having the ability to coordinate multiple teams is essential
Who We Are
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design affordable prices and sustainable solutions. We want to liberate fashion for the many and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together we want to use our power our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOULL LOVE WORKING HERE
At H&M Group we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- We offer flexible working arrangements with the option to WFH 2 days a week. Subject to business needs
- You will receive 25% off H&M Group brands; H&M COS Monki Weekdays Arket & Other Stories
- We are an inclusive company where you are encouraged to be yourself at work
JOIN US
Our uniqueness comes from a combination of many things our inclusive and collaborative culture our strong values and opportunities for growth. But most of all its our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair equitable and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
About Company
H&M, as a fashion brand, offers the latest styles and inspirationsfrom trendy pieces and unique collaborations with designers to wardrobe essentials at affordable prices. Our business concept is to deliver fashion and quality at the best price, sustainably. To learn more about H&M, ... View more
