Digital Marketing Specialist (ANZ)

Sydney - Australia

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Our Journey

The ShopBack Group is Asia-Pacifics leading shopping rewards and payments platform serving over 60 million shoppers across 13 2025 the Group continued its global growth with its expansion into North by the vision to make every day more rewarding ShopBack is dedicated to saving members money and time and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective in 2014 ShopBack now powers over US$5.5 billion in annual sales for over 20000 online and in-store partners and has rewarded shoppers with more than US$800 million (over S$1 billion) in Cashback to date. Through its innovative offerings ShopBack continues to create value for both members and merchants. Notably its payment solution ShopBack Pay offers members a convenient and rewarding payment option at checkout.

About the Role

Were on the hunt for an ambitious data-driven Digital Marketing Specialist (ANZ) to help take ShopBack through its next phase of growth. Based out of our Sydney office youll be instrumental in scaling customer acquisition for one of ShopBacks biggest and fastest-growing markets combining analytical rigour with creative flair. This is a unique opportunity to drive customer acquisition and strategic growth as we work towards becoming a household name across Australia and New Zealand.

Your Adventure Ahead

Performance Marketing (Paid Social & Content)
Contribute to driving performance and scaling acquisition across channels supported by a manager and in-house performance teams
Lead execute paid social content strategy: Generate and test ideas brief graphic designers & content creators and optimise to maximise efficiency and conversion
Run a continuous test-measure-learn process across creatives targeting and landing experiences
Stay ahead of industry and platform shifts making sure ShopBack is always pushing boundaries

Local Growth Levers
Champion high-impact campaigns & our Refer-a-Friend programme to drive user growth collaborating closely with the ANZ Campaigns & CRM team
Build and manage select influencer partnerships that amplify our paid efforts
Explore and activate other partnership opportunities to support acquisition at efficient unit economics

Budget & Analytics
Take ownership of allocated marketing budgets ensuring resources are allocated efficiently for maximum impact
Monitor performance in detail and translate insights into better strategies

Essentials to Succeed

Experience & Skills
3-5 years in growth performance or digital marketing ideally in tech e-commerce or high-growth environments
Experience scaling paid social campaigns (Meta Google TikTok YouTube)
Data literate able to use insights to drive optimisations and inform decisions
Solid experience with budget management and Excel/Sheets
A strong balance of analytical chops and creative spark; have worked closely with creative teams and/or creators to develop high-performing ads
Track record of collaborating cross-functionally across creative CRM and business teams

Winning Traits
High ownership - you run with projects and dont wait to be told what to do
Thrive in fast-paced environments with a solutions-first attitude
A natural communicator who can influence and collaborate with ease
Growth mindset: Youre not afraid to test fail fast and scale what works
AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT Cursor) to develop new or improve workflows enhance productivity and drive efficiency at scale

ShopBackers DNA

Grit - We tackle all challenges head-on working together to solve problems and achieve success.
Hunger - We value hard work and having relentless drive.
Speed - We move fast and have a bias for action all to deliver maximum impact.
Impact - We focus on results always aiming for the best possible outcomes and timelines.
Growth - We embrace a growth mindset constantly striving to learn improve and excel in our roles.

Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on your performance.
Candid open and collaborative culture where feedback is valued for everyone to grow and improve every day.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race color religion sexual orientation national origin age disability genetic information veteran status or any other protected status under applicable laws. Join our team and help us make a difference!

We are committed to protecting your data and ensuring fairness in our recruitment process. We may use artificial intelligence (AI) tools to help our team review applications analyse resumes match candidates to roles generate interview notes and assess responses. These tools assist our recruiters and interviewers and they do not make final hiring decisions. Final hiring decisions are ultimately made by humans. If an assessment is part of your process we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully securely and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting emailprotected.

Required Experience:

Our JourneyThe ShopBack Group is Asia-Pacifics leading shopping rewards and payments platform serving over 60 million shoppers across 13 2025 the Group continued its global growth with its expansion into North by the vision to make every day more rewarding ShopBack is dedicated to saving members m...