Digital Marketing Specialist (ANZ)
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Job Location:
Monthly Salary:
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel not just to build a Cashback platform but to reimagine how brands and consumers connect. As former advertisers they understood the limitations of traditional marketing and saw an opportunity to deliver more value on both sides. That idea quickly turned into action and the first prototype was built over a weekend with the other co-founders. Today ShopBack serves over 50 million users across 13 markets partners with 20000 merchants and powers over half a million transactions daily. Were building The Worlds Most Rewarding Way to Shop and looking for bold driven individuals to join us.
About the Role
Were on the hunt for an ambitious data-driven Digital Marketing Specialist (ANZ) to help take ShopBack through its next phase of growth. Based out of our Sydney office youll be instrumental in scaling customer acquisition for one of ShopBacks biggest and fastest-growing markets combining analytical rigour with creative flair. This is a unique opportunity to drive customer acquisition and strategic growth as we work towards becoming a household name across Australia and New Zealand.
Your Adventure Ahead
- Performance Marketing (Paid Social & Content)
- Contribute to driving performance and scaling acquisition across channels supported by a manager and in-house performance teams
- Lead execute paid social content strategy: Generate and test ideas brief graphic designers & content creators and optimise to maximise efficiency and conversion
- Run a continuous test-measure-learn process across creatives targeting and landing experiences
- Stay ahead of industry and platform shifts making sure ShopBack is always pushing boundaries
- Local Growth Levers
- Champion high-impact campaigns & our Refer-a-Friend programme to drive user growth collaborating closely with the ANZ Campaigns & CRM team
- Build and manage select influencer partnerships that amplify our paid efforts
- Explore and activate other partnership opportunities to support acquisition at efficient unit economics
- Budget & Analytics
- Take ownership of allocated marketing budgets ensuring resources are allocated efficiently for maximum impact
- Monitor performance in detail and translate insights into better strategies
Essentials to Succeed
- Experience & Skills
- 3-5 years in growth performance or digital marketing ideally in tech e-commerce or high-growth environments
- Experience scaling paid social campaigns (Meta Google TikTok YouTube)
- Data literate able to use insights to drive optimisations and inform decisions
- Solid experience with budget management and Excel/Sheets
- A strong balance of analytical chops and creative spark; have worked closely with creative teams and/or creators to develop high-performing ads
- Track record of collaborating cross-functionally across creative CRM and business teams
- Winning Traits
- High ownership - you run with projects and dont wait to be told what to do
- Thrive in fast-paced environments with a solutions-first attitude
- A natural communicator who can influence and collaborate with ease
- Growth mindset: Youre not afraid to test fail fast and scale what works
- AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT Cursor) to develop new or improve workflows enhance productivity and drive efficiency at scale
ShopBackers DNA
Grit -We tackle all challenges head-on working together to solve problems and achieve success.
Hunger- We value hard work and having relentless drive.
Speed -We move fast and have a bias for action all to deliver maximum impact.
Impact -We focus on results always aiming for the best possible outcomes and timelines.
Growth -We embrace a growth mindset constantly striving to learn improve and excel in our roles.
Exclusively for ShopBackers
Career progression pathsand opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning teamon a journey to global scale.
Competitive compensationbased on your performance.
Candid open and collaborative culturewhere feedback is valued for everyone to grow and improve every day.
Work-From-Anywhere benefitto enable you to thrive personally and professionally.
ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race color religion sexual orientation national origin age disability genetic information veteran status or any other protected status under applicable laws. Join our team and help us make a difference!
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
IC
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
About Company
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