National Sales Route to Market Sr Manager

Monterrey - Mexico

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Position Title: National Sales Route to Market Sr Manager

Reports to Title: Sales Director

Dept. / Function: Sales

Location: Jalisco; Monterrey or CdMx.

Summary:

The Route to Market (RTM) National Sr Manager is responsible for designing and execution Hershey Mexicos Route to Market strategy to ensure optimal product distribution visibility and execution across all trade channels. This role will lead the development of the fragmented and indirect channels driving partnerships and test models that expand Hershesys reach into new points of sale and underserved geographies. The position will also be accountable for execution excellence in Modern Trade and Wholesale channels elevating Perfect Store performance and optimizing cost-to-serve and commercial efficiency nationwide.

Responsibilities:

Fragmented Trade Strategy and Partnership Development
Ensure Perfect Store Execution and KPIs Follow up
Track analyze and report on execution KPIs identifying gaps and correct
Manage POS material allocation and execution budgets for Region
Negotiate with Customer Regional execution teams and plazas.

Skills and abilities required:

1. Desing and implement the national Route to Market Strategy

- Optimize Route to market Structure to maximize Cost to serve.

- Analize Geographic opportunities vs Budget Efficiency and Effectiveness.

2. Lead The Expansion in distribution in Fragmented Trade.

- Analize Regional options and models to evolve quantity of distribution.

- Propose and Test different models to maximize Numerical and Weighetd Distribution.

- Negotiate with Partners and pay for performance.

3. Develop and institutionalize Perfect Store 2.0

- Own Execution Framework for Modern Trade and Wholesale Channels

- Provide Strategic insights across Areas to Maximize resources.

- Lead multifunctional teams to drive Quality of Distribution across Channels.

4. Maximize Digital Usage and Transformation

- Evaluate current Tools and propose evolution of KPIs.

- Use Technology to balance execution and efficiency in current models.

5. Leadership & Talent Development

- Lead inspire and develop a high-performing brand team.

- Act as a culture carrier and role model for company values.

- Mentor future marketing leaders and drive capability building in areas like digital analytics and innovation.

Key Skills & Competencies:

10 years in similar Role
Leadershp & People Development
Execution Excellence (Perfect Store & Merchandising)
Route to Market Modeling (Distribution and Execution)
Analytical & Problem Solving
Negotiation & Influence
Execution Excellence
Cross-Functional Collaboration.
Leadership: proven track record of building and motivating teams.
Discipline Accountability & Results Orientation
English 100%

#LI-JS1

#LI-Hybrid

Required Experience:

Manager

Position Title: National Sales Route to Market Sr Manager Reports to Title: Sales Director Dept. / Function: Sales Location: Jalisco; Monterrey or CdMx.Summary:The Route to Market (RTM) National Sr Manager is responsible for designing and execution Hershey Mexicos Route to Market strategy to ensure ...