Field Marketing Specialist
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Job Location:
Fort Worth, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
How will this role impact First Command
The Field Marketing Channel Specialist plays a pivotal role in aligning marketing strategy with Field execution directly influencing the success of the Advisor channel and by extension the broader Enterprise. By delivering high-impact events scalable marketing solutions and timely sales enablement tools this role enhances Advisor productivity strengthens client engagement and drives revenue growth. Managing a centralized request queue ensures marketing support is both responsive and efficient while the development of templated repeatable assets maximizes scalability and consistency across the organization. Ultimately this role helps bridge Enterprise strategy with Field-level execution ensuring that marketing efforts are not only aligned with business goals but also measurable adaptable and impactful at scale.
What will the employee do in this role
Event Marketing & Execution
- Plan coordinate and execute regional and national field events (e.g. seminars webinars client appreciation events).
- Partner with Advisors to tailor event strategies that align with local market needs and business goals.
- Assist with event logistics vendor relationships and post-event reporting and ROI analysis.
Sales Enablement
- Develop and maintain a suite of marketing and sales tools (presentations brochures digital assets) tailored to the Advisor channel.
- Collaborate with internal teams like Financial Planning Product Marketing and compliance teams to ensure materials are accurate timely and aligned with brand standards.
- Train and support Advisors on how to effectively use marketing tools and platforms.
Field Support & Communication
- Serve as a key liaison between enterprise marketing and the Field Force ensuring consistent communication and feedback loops.
- Gather insights from the Field to inform Marketing strategies and content development.
Request Queue Management & Scalable Solutions
- Manage and prioritize a centralized request queue from Advisors for Marketing support ensuring timely and effective responses.
- Identify common needs and developtemplated scalable Marketing solutionsto streamline support and maximize impact across the Field.
- Continuously refine templates and processes based on Advisor feedback and performance metrics.
Performance Tracking
- Monitor and report on the effectiveness of Field Marketing initiatives including event performance tool utilization and Advisor satisfaction.
- Use data to optimize future campaigns and improve Field engagement.
Skills & Qualifications
Education
- Bachelors Degree in Business/Marketing or equivalent work experience
Work Experience
- 3 years of experience in Field Marketing Event Marketing or sales enablementpreferably in financial services or a B2B environment.
- Strong project management and organizational skills.
- Excellent communication and interpersonal abilities.
- Proficiency in marketing automation tools CRM systems (e.g. Salesforce) and event management platforms.
- Ability to travel up to 30% to support Field events and Advisor engagement.
Required Knowledge Skills and Abilities
- Experience working with financial advisors or within a regulated industry.
- Creative mindset with a passion for delivering memorable event experiences.
- Data-driven approach to marketing strategy and performance analysis.
- Familiarity with ticketing or request management systems (e.g. Workfront Asana Saleforce).
#LI-NC1 #LI-hybrid
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
With over 60 years of financial coaching experience and over 175 offices around the world, First Command's Financial Advisors are proud to serve America's military.
