Strategic Planning
- Develop and implement partnership and CSR roadmaps that align with brand objectives as well as national health and education priorities.
- Propose creative high-impact initiatives tailored to different life stages children teens working adults and seniors ensuring relevance and meaningful engagement.
Product and Branding Development
- Develop oversee and maintain brand-specific assets such as product photos videos brand CI social media content and supporting merchandise.
- Plan and execute end-to-end marketing strategies including brand campaigns and tactical initiatives.
Public Relation Communication
- Track and evaluate partnership performance to optimise campaigns automation segmentation and channel reach through branding projects cross-collaborations influencer marketing and event collateral development.
Engagement with External Stakeholder
- Build maintain and expand relationships with key external partners including hospitals clinics and medical centres schools (private international government colleges universities) NGOs community groups and corporate partners
- Represent the company in proposal presentations negotiations and collaboration discussions.
Program and Event Execution
- Lead events and programs from planning to on-ground execution serving as the main project driver and event master.
- Work closely with internal teams marketing creative retail and others to ensure smooth aligned execution.
- Uphold brand standards industry accuracy and a high-quality customer experience across every touchpoint.
Optimisation & Reporting
- Prepare thorough post-event reports including evaluations photo documentation and key takeaways.
- Consolidate feedback engagement metrics participant reach and ROI for each activation.
- Propose continuous improvements and optimisation strategies based on data and insights.
Budget and Compliance
- Manage and track budgets ensuring spending stays on target while exploring cost-efficient alternatives when necessary.
- Ensure all external engagements strictly follow corporate governance requirements and align with brand guidelines.
Requirements
- Bachelors degree in Communications Public Relations Marketing Event Management or a related field.
- 47 years of experience in brand development corporate communications partnership strategy business development and/or community event management.
- Experience in healthcare education or consumer brands is a strong plus.
- Strong project management and coordination skills.
- Excellent interpersonal verbal and written communication abilities.
- Confident presenter comfortable engaging with senior stakeholders (e.g. school principals hospital administrators).
- Highly organised proactive and detail-oriented.
- Collaborative team player who works well across multiple departments.
- Able to provide timely updates to internal stakeholders for clear visibility and alignment.
- Comfortable working independently and in cross-functional teams.
- Proficient in English and Bahasa Malaysia; Mandarin is an added advantage.
Strategic PlanningDevelop and implement partnership and CSR roadmaps that align with brand objectives as well as national health and education priorities.Propose creative high-impact initiatives tailored to different life stages children teens working adults and seniors ensuring relevance and mean...
Strategic Planning
- Develop and implement partnership and CSR roadmaps that align with brand objectives as well as national health and education priorities.
- Propose creative high-impact initiatives tailored to different life stages children teens working adults and seniors ensuring relevance and meaningful engagement.
Product and Branding Development
- Develop oversee and maintain brand-specific assets such as product photos videos brand CI social media content and supporting merchandise.
- Plan and execute end-to-end marketing strategies including brand campaigns and tactical initiatives.
Public Relation Communication
- Track and evaluate partnership performance to optimise campaigns automation segmentation and channel reach through branding projects cross-collaborations influencer marketing and event collateral development.
Engagement with External Stakeholder
- Build maintain and expand relationships with key external partners including hospitals clinics and medical centres schools (private international government colleges universities) NGOs community groups and corporate partners
- Represent the company in proposal presentations negotiations and collaboration discussions.
Program and Event Execution
- Lead events and programs from planning to on-ground execution serving as the main project driver and event master.
- Work closely with internal teams marketing creative retail and others to ensure smooth aligned execution.
- Uphold brand standards industry accuracy and a high-quality customer experience across every touchpoint.
Optimisation & Reporting
- Prepare thorough post-event reports including evaluations photo documentation and key takeaways.
- Consolidate feedback engagement metrics participant reach and ROI for each activation.
- Propose continuous improvements and optimisation strategies based on data and insights.
Budget and Compliance
- Manage and track budgets ensuring spending stays on target while exploring cost-efficient alternatives when necessary.
- Ensure all external engagements strictly follow corporate governance requirements and align with brand guidelines.
Requirements
- Bachelors degree in Communications Public Relations Marketing Event Management or a related field.
- 47 years of experience in brand development corporate communications partnership strategy business development and/or community event management.
- Experience in healthcare education or consumer brands is a strong plus.
- Strong project management and coordination skills.
- Excellent interpersonal verbal and written communication abilities.
- Confident presenter comfortable engaging with senior stakeholders (e.g. school principals hospital administrators).
- Highly organised proactive and detail-oriented.
- Collaborative team player who works well across multiple departments.
- Able to provide timely updates to internal stakeholders for clear visibility and alignment.
- Comfortable working independently and in cross-functional teams.
- Proficient in English and Bahasa Malaysia; Mandarin is an added advantage.
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