Head of Segments, Brand & Comms
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Job Location:
Petaling Jaya - Malaysia
Monthly Salary:
Not Disclosed
Posted on:
5 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description
Requirements:
1. Marketing Fundamentals (product innovations price menu management promotions)
- Hard skills nuances -
- Demonstrated exposure to price and promotion analytics to drive informed commercial decisions.
- Experience managing products and menu role matrix (volume value profit strategy) across channels and by segments.
- Soft skills nuances -
- Strong entrepreneur and commercial mindset with acreative approach to menu and promotional planing in retail environment.
- Agile responsive and able to apply smart and effective tactics to compete in fast-moving markets.
2. Segments & propositions insights / research
- Hard skills nuances -
- Experience working in MNCs with consumer driven environments and complex portfolio management.
- Soft skills nuances -
- Ability to think strategically with a long-term perspective while also translating insights into clear execution strategies and practical tactics that can immediately unlock demand.
3. Brand building and creative communications
- Hard skills nuances -
- Experience in handling strong consumer brands.
- Prove exposure in brand building including positioning identity and brand world development.
- Experience working with 4As equivalent creative & media agencies including engagement with strategic planners and directing the outputs of Executive Creative Directors (ECDs).
- Soft skills nuances -
- Culturally in-tuned with evolving trends.
- Intuitively creative and innovative.
Required Experience:
Director
Key Skills
- Marketing & Promotions
- Attorney At Law
- Jni
- Airlines
- Art
About Company
Acquire the best talents in your respective industry with PentagonPlus, the top recruitment agency in Malaysia. We specialize in helping organizations to attract and recruit the right talent.
