Brand Manager
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Job Location:
Kuala Lumpur - Malaysia
Monthly Salary:
Not Disclosed
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
About the role
Were looking for a Brand Manager to join the Malaysia Fragrance team. This is a newly added role that will be responsible not only for the commercial success of the business unit under his/her care but also the acceleration of Cotys ambitions through impactful marketing strategy and impeccable execution.
RESPONSIBILITIES
Responsibilities:
Brand Marketing ATL: Digital Communication
- Develop short to long-term brand and launch plans in conjunction with global & ISEA ambition with measurable KPI aimed at driving sell-out sales productivity ranking and market share.
- Collaborate with media agencies to craft a strong ATL marketing plan aligned with brand/ launch objectives and budget.
- Make strategic decisions around big bets and priorities with a view to make big bigger
- Monitoring key metrics (reach impressions brand recall etc.) and evaluate the ROI. Able to adjust strategies with agencies based on consumer insights and campaign performance.
- Lead the collaboration with retailers to ensure consistent and effective execution of brand strategies and mechanics across all sales channels.
Trade Marketing - BTL Retail & Omni - Channel Marketing
- Plan and execute BTL promotions across Dept Stores Sephora and Perfumery and Ecommerce channels for in-store omni excellence
- Develop holistic consumer journey tailored to various customers/channels and end consumers
- Strategize and plan brand animations and podiums with Key Accounts Visual Merchandising and Retail Operations. Conceptualize and supervise the implementation of brand-building and sales-generating events that express the brands heritage image and expertise
- Accountable for brand and its related categories including assortment. Possess brand ownership from franchise to channel performance BA productivity along with Retail Operations and Key Accounts
- Support retail excellence team with monthly sales activation planning identifying opportunities to maximize performance and mitigate risks.
- Work closely with the Visual Merchandising and Retail Excellence teams to execute product staging promotional materials and POS displays that enhance the shopper journey.
- Collaborate on education strategies for Beauty Advisors ensuring brand messaging promotions and customer interactions are executed with excellence.
A&CP Budgeting
- Fully accountable for A&CP including strategically plan review allocate review ROI and manage the A&CP budget to optimize marketing spend and ensure C2 profitability balancing brand-building initiatives with commercial objectives.
- Own and actively manage brand A&CP including to oversee key financial metrics for key activations such as sell-out to NR ratios.
Demand Planning & Forecasting
- Forecast for new marketing initiatives and work with key stakeholders to drive global and local ambitions and priorities; rephase forecasts as required and track performance of innovations and key franchises/categories
- Manage salable & collaterals inventory and collaborate with commercial team as required for discontinuations and E&O reduction
- Identify opportunity and risks per-SKU and shape upcoming forecasts based on a review of Commercial sell-out results from NPD and on-shot promotions.
- Fully accountable for non-sellable forecast plan review and track according to market trend or demand.
Reporting & Others
- Weekly Monthly and Quarterly reporting per brand and APAC requirements and managing adhoc reporting requests as required
- Analyse sales on per-SKU and per-store basis to ensure that the brands tactics are working towards the achievement of total brand targets
- Identify opportunity and provide valuable insights to local regional and global teams on brand and competitor performance and using them to enhance brand performance and results
- Pricing and promotional analysis for new product launches one shot promotions and as of when it is needed
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
We are one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, hair color and styling, skin and body care.
