Brand Manager

Job Summary

We are looking for a Brand Manager to lead the assigned therapeutic area portfolio (Oncology) driving the launch market leadership and revenue growth of assigned brands. The role involves collaborating with multiple commercial operations teams for the development of strategy creative and execution plans product support and sales execution. The responsibilities will include operating within the organisational business code of conduct policies and all applicable laws and regulations.

Role & responsibility

• Develop robust marketing insights for the Brand Plan with a patient-centric focus.
• Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.
• Develop portfolio for the Oncology/Haematology therapeutic area aligning the brands and enabling the sales team to meet sales/market share targets.
• Lead the design and implementation of multi-channel marketing initiatives using innovative tactics to strengthen marketing campaigns improve multi-stakeholder engagements and customize content for the CLM.
• Manage the promotional budget to optimize channel mix strategies for all marketing initiatives and cross-functional campaigns.
• Advise others on the optimal use of channels to ensure the Brand Story is consistently used/referenced and brought to life by Brand and In-Field Teams.
• Effectively manage engagements of key opinion leaders and HCPs (Health Care Professionals).
• Actively ensure flawless execution of marketing initiatives by the Infield team and managing the CLM process to support the cross-functional team in tactical execution.
• Lead digital listening and new channel research to strengthen Brand Team insights synthesizing cross-stakeholder insights to form a robust marketing perspective on brand issues competitive positioning and market dynamics.
• Liaise with the COE (Centre of Excellence) team for coordinating and executing market research and insights collection to inform Brand Planning and the Patient Journey.
• Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
• Cross-functional collaboration with sales regulatory market access finance business development and the COE for developing integrated marketing campaigns and identifying new potential generics products for the market.
• Support the product listing with institutions (government and private hospitals).

Qualifications :

Educational qualification: Bachelors / Masters degree in Science or Marketing or Business

Minimum work experience: 3-4 years of experience in the product management function in healthcare pharmaceutics or marketing in a multinational company environment;

• Prior experience in Oncology portfolio required

Skills & attributes:

• Good interpersonal presentation and cross functional skills.
• Strong analytical influencing and strategic thinking skills.
• Strong competency and acumen in business and marketing.
• Proven experience in developing and implementing robust effective integrated brand plans.
• Ability to generate good insights for synthesizing robust marketing strategies.
• Effective cross-functional team player with the ability to lead brand and portfolio discussions and ensure successful delivery of marketing initiatives.
• Knowledge and experience with digital strategies and innovative initiatives to enhance brand engagement touch point with stakeholders.
• Familiarity with the pharmaceutical industry business policies and procedures.
• Strong patient centricity empathy and understanding of customers needs in developing tailored marketing initiatives communication messages and materials.

Additional Information :

Benefits Offered

At Dr. Reddys we actively help to catalyse your career growth and professional development through personalised learning programs.

The benefits you will enjoy at Dr. Reddys are on par with the best industry standards. They include among other things and other essential equipment joining & relocation support family support (Maternity & Paternity benefits) learning and development opportunities medical coverage for yourself and your family life coverage for yourself.

Our Work Culture

Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.

Diversity Equity & Inclusion

At Dr. Reddys we are deeply committed to building a diverse equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team.  We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background.

For more details please visit our career website at Work :

No

Employment Type :

Full-time