Brand Marketing Executive
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Job Location:
Petaling Jaya - Malaysia
Monthly Salary:
Not Disclosed
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Brand Strategy & Awareness
- Plan and strategize effective ways to grow group brand awareness and credibility in the market with specific ownership of assigned brand portfolio(s).
- Support the development and execution of 360 marketing strategies that align Sports Direct group branding with third-party brand objectives.
- Strategize and execute initiatives to increase brand awareness and product sales across retail stores and e-commerce platforms nationwide.
Campaign Planning & Execution
- Plan liaise coordinate and execute all marketing campaigns with third-party brands in the portfolio including:
- Brand and product campaigns
- Product launches
- Assist in managing campaigns end-to-end ensuring accurate timely and high-quality execution across all channels.
Cross-Functional Collaboration
- Work closely with designers Visual Merchandising (VM) retail operations digital and e-commerce teams to ensure seamless execution of campaigns and events.
- Plan and assist across all marketing aspects including corporate sales branding retail influencer and digital marketing ensuring consistency and alignment.
PR Media & Marketing Opportunities
- Handle PR-related matters relevant to campaigns including coordination with media influencers and external partners.
- Source and evaluate new marketing and advertising opportunities to enhance brand exposure and campaign effectiveness.
Reporting Budget & Documentation
- Prepare brand-related reports including fund tracking performance analysis and supporting documentation required to claim marketing funds from brand partners.
- Monitor and oversee monthly budget spending for each assigned brand portfolio.
- Handle all documentation-related processes including issuing relevant documents invoice follow-ups and proper filing.
- Prepare campaign reports and post-activation summaries for supervisor review.
Market Intelligence
- Conduct market research to assess consumer trends brand awareness sports culture and competitor activities.
- Provide insights and recommendations to support future planning and brand positioning.
- Present performance reports and strategic recommendations to leadership.
Qualifications :
- Diploma or Degree in Marketing Communications Business Sports Management or related disciplines.
- 13 years of experience in brand marketing retail marketing sports marketing or campaign execution.
- Strong coordination communication and stakeholder management skills.
- Commercially minded with strong attention to detail.
- Passion for sports fitness and lifestyle brands.
- Able to work in a fast-paced retail environment and support weekend or after-hours events when required.
- Must have good knowledge in Power Point Excel and Word.
- Attention to details proactive and be able to work in a fast-paced environment
- Able to work under pressure with minimum supervision and within tight datelines
Additional Information :
An OPPORTUNITY like this at Frasers Group is for the FEARLESS!
The potential is massive the experience unrivalled. To be able to make the most of it you need to live and breathe our principles you will:
THINK WITHOUT LIMITS and take the team with you!
BE RELEVANT to our people to partners and to the planet!
OWN IT and back yourself!
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Business Development
- Company Website
- Target Audience
- Online
- Market Research
- SEO
- Internet
- Email Campaigns
- New Customers
- Sales Goals
- Sales Process
- Powerpoint
- Product Development
- New Clients
- Analytics
About Company
SportsDirect patriaci do Frasers Group sa z malého anglického obchodu so športovými potrebami rozrástol na celosvetový reťazec maloobchodných predajní s bohatou ponukou športového a luxusného módneho tovaru rôznych značiek. Riadime sa pravidlom Risk je zisk. Snažíme sa neustále napred ... View more
