Creator Marketing Specialist

Strategic Direction

• Support the Creator Marketing Manager in building and implementing the strategic framework for Creator Marketing within the business and department.
• Drive cross-functional synergies to define annual and project-based strategies across key functions.
• Support goal setting and lead the management of key creator tools such as Creator IQ Media Planet PEMO and global platforms.

Relationship & Collaboration

• Identify and develop relationships with creators whose organic influence can add value across Red Bulls key playgrounds strengthening brand and product trust. Build and nurture partnerships with new and existing agencies within the creator marketing ecosystem.
• Represent Red Bull authentically understanding creators interests goals and aspirations to build genuine long-term connections.
• Lead onboarding of new agencies and partners ensuring alignment with Red Bulls standards and ways of working.

Project Management

• Key point of contact across Sports Culture Brand On-Premise and Field Marketing teams to amplify existing initiatives through creator collaborations.
• Take ownership of select creator-led projects and marketing initiatives throughout the year.
• Curate impactful creator experiences that deliver both cultural relevance and measurable social outcomes.
• Maintain an accurate creator database and ensure compliance with local laws and ASCIs Guidelines for Influencer Advertising in Digital Media.

Business Planning Budgeting and ROI

• Lead onboarding and internal training around Creator Marketing serving as a subject matter expert across the organization.
• Continuously evolve ROI measurement frameworks sharing learnings and insights across teams.
• Present performance reports and learnings to stakeholders highlighting impact on product trust and return on investment.
• Support alignment of budgets and Key Creator Marketing projects under Red Bull Media Network.

Best Practices & Knowledge Sharing

• Collaborate with global counterparts to exchange insights share best practices and contextualize the Indian creator landscape within the Red Bull network.
• Create and present Red Bulls internal best practices in creator marketing to educate and inspire internal and external partners.

Qualifications :

Education Qualifications Experience

• Recognized Graduation Course in Marketing / Brand Management/ Communications
• 5 years work experience preferably in the creator marketing function.

Knowledge and Skills

• Passionate Enthusiastic strong communication and interpersonal skills must believe and live the brand.
• Self-starter fast-paced ability to multitask plan ahead
• Analytical-minded and creative with Knowledge of the universe of creator marketing activations and artistic operations.
• Affinity with the creativity market social networks trends viral content and production of photo/video content
• Interested in upcoming digital trends and keeps up with fast changing consumer behavior (especially among younger audiences)
• Project Management: Strong project management skills with the ability to prioritize tasks manage multiple projects simultaneously and meet tight deadlines.
• Budget Management: Manage event budgets effectively ensuring all expenditures are within budgetary constraints and providing accurate financial reporting on event expenses and revenue.
• Leadership: Strong leadership and team management skills with experience managing cross-functional teams and external vendors and motivating the team to achieve business objectives.
• Communication: Effective communication is vital for interacting with cross-functional teams agencies and other stakeholders as well as resolving conflicts and handling difficult situations.
• Creative mind: Creative thinking and problem-solving abilities with a demonstrated ability to innovate and adapt in a fast-paced environment.
• Proven Track Record of successfully planning and executing long term relationships preferably within creator industry.
• Team Building: An individual who can foster a positive and supportive work environment.

Additional Information :

The description of this job offer is intended to collect the information necessary to identify in a general and non-exhaustive manner the general characteristics of the position with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull India Private Limited (Red Bull India) will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular equal treatment and non-discrimination. Likewise those who wish to start the process are informed that no rights can be expected as a result of this job offer.
Please note that Red Bull India never asks for information unrelated to the job application process such as bank or credit card data and never charges any fees to apply to any jobs.
It has been brought to the attention of Red Bull India that certain individual/s posing as a HR Executive of Red Bull India are fraudulently enticing unsuspecting candidates with fake job offers at Red Bull India by using fake appointment letters and/or interview letters in return for money at times terming such money as a refundable security deposit.
Please be informed and cautioned that Red Bull India does not have any association with such individual/s and never charges prospective employees any money for hiring purposes. People receiving any such communications requesting money should not act on them and are instead encouraged to report such individual/s to Red Bull India.
Red Bull India will not be responsible to anyone acting on an employment offer not directly being made by Red Bull India.
Red Bull India reserves the right to take legal action including criminal action against anyone attempting to misuse the brand name brand logos and the names/designations of our employees for illegal and unauthorized activities.
For further information on Fraud Warning please visit:  Work :

No

Employment Type :

Full-time