Regional Sales Manager-FMCG

Nairobi - Kenya

Monthly Salary: Not Disclosed

Experience Required: 5years

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Overview

We are seeking a highly motivated and strategic Regional Sales Manager to oversee sales operations in the Nairobi Kisumu Eldoret & Upcountry regions. The successful candidates will be responsible for driving growth managing sales teams and ensuring the companys products achieve strong market penetration across general trade outlets. The ideal candidate will have deep knowledge of the Mombasa trade environment proven experience managing field teams and a strong record of delivering sales targets within the FMCG sector.

Key Responsibilities:

Sales Leadership & Team Management

Lead mentor and supervise the general trade sales team to achieve sales volume distribution and visibility targets.
Develop clear performance goals and conduct regular team reviews to monitor progress and ensure the all collections are upto date
Build a motivated and disciplined sales force capable of executing trade initiatives effectively.

Market Development & Territory Management

Develop and implement sales strategies tailored to the Mombasa GT market.
Ensure optimal coverage availability and visibility of products in all assigned outlets.
Identify new business opportunities and potential growth areas within the territory.
Maintain strong relationships with key retailers distributors and wholesalers.

Performance Monitoring & Reporting

Track daily and monthly sales performance against set objectives.
Prepare sales reports forecasts and market intelligence summaries for management review.
Analyze competitor activities pricing and market trends to guide strategy adjustments.

Trade Execution & Customer Relationship Management

Oversee proper execution of promotions merchandising and trade marketing initiatives.
Ensure customer satisfaction through effective issue resolution and consistent follow-up.
Negotiate trade terms and credit limits in alignment with company policies.

Operational Excellence

Coordinate with supply chain finance and marketing teams to ensure seamless market operations.
Enforce route compliance stock management discipline and adherence to sales processes.
Drive continuous improvement in distribution efficiency and market service quality.

Requirements

Qualifications & Experience:

Bachelors degree in Business Management Marketing or a related field.
Minimum 10 years of progressive experience in sales and distribution within the FMCG industry with at least 4 to 6 years in General Trade.
Proven experience managing and developing field sales teams.
Strong understanding of the Mombasa GT market and customer landscape.
Must possess a valid driving license and own a personal vehicle (logbook in candidates name).
Proficiency in Microsoft Office Suite
Excellent analytical presentation and negotiation skills.
Strong communication leadership and organizational abilities.
Ability to work under pressure meet deadlines and adapt to a dynamic market environment.

Preferred Skills & Attributes:

In-depth knowledge of FMCG route-to-market and distribution models.
Proven ability to drive market share growth and deliver on KPIs.
Strong interpersonal skills with a hands-on management approach.
Self-driven disciplined and target-oriented.

Benefits

Required Skills:

7 to 10 years of relevant experience in depot warehouse or supply chain management. FMCG industry experience required; dairy sector experience preferred.

Required Education:

Bachelors Degree in Logistics Supply Chain or Distribution & in SAP and accounting packages

Job OverviewWe are seeking a highly motivated and strategic Regional Sales Manager to oversee sales operations in the Nairobi Kisumu Eldoret & Upcountry regions. The successful candidates will be responsible for driving growth managing sales teams and ensuring the companys products achieve strong ma...