Retention Marketing Manager

Gurgaon - India

Monthly Salary: INR 14 - 17

Experience Required: 4-8years

Posted on: 07-11-2025

Vacancies: 1 Vacancy

Job Summary

We are seeking an experienced Retention Marketing Manager to lead and execute retention initiatives that drive customer engagement repeat purchases and lifetime value (LTV). The ideal candidate will own both the strategy and execution of retention campaigns across Email WhatsApp and SMS building impactful customer journeys that enhance loyalty and reduce churn.

Key Responsibilities:-

Develop and execute a comprehensive retention strategy across Email WhatsApp and SMS.
Design and implement automated customer journeys focused on engagement win-backs and post-purchase communication.
Build and launch targeted campaigns to drive repeat orders increase LTV and minimize churn.
Manage audience segmentation personalization and cohort-level performance tracking.
Analyze campaign performance and customer behavior to optimize content timing and targeting.
Collaborate closely with creative content and customer experience teams to deliver a consistent brand experience.
Maintain and enhance the CRM tech stack to support scaling retention efforts.

Requirements:-

47 years of experience in retention or lifecycle marketing within a D2C or e-commerce environment.
Hands-on experience with Email WhatsApp and CRM tools (e.g. WebEngage CleverTap HubSpot etc.).
Strong analytical skills and a data-driven approach to campaign optimization.
Excellent communication and project management skills.

Required Skills:

47 years of experience in retention or lifecycle marketing within a D2C or e-commerce environment. Hands-on experience with Email WhatsApp and CRM tools (e.g. WebEngage CleverTap HubSpot etc.). Strong analytical skills and a data-driven approach to campaign optimization. Excellent communication and project management skills.

We are seeking an experienced Retention Marketing Manager to lead and execute retention initiatives that drive customer engagement repeat purchases and lifetime value (LTV). The ideal candidate will own both the strategy and execution of retention campaigns across Email WhatsApp and SMS building imp...