Marketing Manager, Events
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Job Location:
Philadelphia, PA - USA
Monthly Salary:
$ 75600 - 189000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
To be eligible for this position you must reside in the same country where the job is located.
The Events Marketing Manager IQVIA Digital will lead the strategy and execution of high-impact marketing events that elevate IQVIA Digitals brand presence and drive engagement with healthcare decision-makers across life sciences agencies and endemic publishers. This individual will be responsible for developing an event-specific marketing strategy that aligns with business sales and product goalsintegrating messaging content tactics and channels tailored to the needs of pharma marketers agency partners and digital innovators.
They should be skilled in event strategy and logistics lead generation sales enablement and cross-functional collaboration. Our ideal candidate has a background in B2B healthcare marketing a passion for creating memorable brand experiences and a track record of enabling sales teams and contributing to measurable business outcomes.
This role will partner closely with the marketing team product managers sales leaders and external partners. The position reports to the head of marketing for IQVIA Digital.
Key Responsibilities
Event Strategy & Planning
Develop and execute a comprehensive event marketing strategy across conferences client events industry events and other activations.
Align event goals with broader marketing and commercial objectives including lead generation brand positioning and customer retention.
Execution & Logistics
Manage end-to-end event logistics including venue selection vendor coordination registration staffing and budget oversight.
Collaborate with internal teams (sales product creative operations) to ensure cohesive messaging and execution.
Content & Promotion
Partner with marketing and creative teams and internal SMEs to develop event assets: invitations social cards presentations signage and post-event recaps
Drive pre-event and post-event promotion across owned and paid channels including email social media and display.
Measurement & Reporting
Track event KPIs including attendance engagement lead quality and ROI.
Provide post-event analysis and recommendations for future improvements.
Budget & Process Management
Forecast and manage annual event budget.
Ensure adherence to internal travel and event authorization protocols including RBU pre-travel forms and budget justification.
Maintain documentation and reporting for finance and operations reviews.
Qualifications
57 years of experience in B2B marketing events preferably in healthcare pharma or life sciences.
Proven success in managing large-scale events and activations supporting sales enablement.
Strong project management and vendor negotiation skills.
Excellent written and verbal communication.
Proficiency in Microsoft Office Suite HubSpot and Cvent familiarity with CRM tools (e.g. Salesforce)
Bachelors degree in Marketing Communications or related field.
Preferred Attributes
Experience with event strategy and communications planning.
Ability to collaborate across geographically dispersed teams.
Comfortable working in a fast-paced deadline-driven environment.
IQVIA is a leading global provider of clinical research services commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at
IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other status protected by applicable law. potential base pay range for this role when annualized is $75600.00 - $189000.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge skills education and experience; location; and/or schedule (full or part-time). Dependent on the position offered incentive plans bonuses and/or other forms of compensation may be offered in addition to a range of health and welfare and/or other benefits.
Required Experience:
Manager
Key Skills
- Marketing
- Catering
- Organizational skills
- Hospitality Experience
- Management Experience
- HubSpot
- Event Planning
- Events Management
- Project Management
- Event Marketing
- Leadership Experience
- negotiation
About Company
IQVIA is the Human Data Science Company™. We are inspired by the industry we serve and provide solutions that enable life sciences companies to innovate with confidence, maximize opportunities and ultimately drive human health outcomes forward. Our approach is Human Data Science – a d ... View more
