Manager, Marketing

HK Express is Hong Kongs first and only low-cost carrier always offering great value affordable fares on one of the youngest and most modern aircraft fleets in the world.

Like you and just like many people across Asia we love to travel and discover new places across the worlds most diverse and dynamic region; and at HK Express were opening up new travel experiences that inspire and invigorate millions of people across the region were proud to call home. Everything we do is focused on encouraging the spirit of adventure. Our routes provide the inspiration and spontaneity to try somewhere new disrupting monotonous modern life. As we continue to open up new routes often in secondary and emerging destinations our passengers will gain access to an incredible range of places exploring hidden gems and experiencing local cultures.

We have a diverse and vibrant team that embodies the adventurous spirit of our customers and loves to travel too. Join us in this journey to make your career even more fulfilling and rewarding.

Role Purpose

We are seeking a dynamic and results-driven Marketing Manager to join our team at HK Express a leading low-cost carrier in Hong Kong. This role will focus on performance marketing to maximize ROI through various advertising formats while also leading partnership marketing initiatives to enhance brand awareness and drive customer engagement.

Key Responsibilities

Performance Marketing

• Develop and implement performance marketing strategies to optimize budget spend across multiple channels (SEO SEM programmatic display and social media platforms) and drive qualified traffic from both inbound and outbound travelers to the company website and app.
• Analyze campaign performance metrics to assess effectiveness and adjust strategies accordingly to drive ROI.
  Collaborate with the analytics team to track customer journey and conversion rates ensuring continuous improvement in marketing tactics.
• Manage budgets and allocate resources efficiently across various advertising formats.

Partnership Marketing

• Identify and establish strategic partnerships with relevant brands and travel business (such as tourism board Asia Miles airports resorts and ground transportation) partners to create co-marketing campaigns that drive brand awareness and customer acquisition.
• Lead the execution of partnership marketing initiatives ensuring alignment with overall marketing objectives and brand positioning.
• Monitor and evaluate partnership performance making recommendations for optimization and future collaborations.
• Collaborate with internal teams to integrate partnership campaigns into broader marketing strategies.

Collaboration and Reporting

• Work closely with the Senior Manager of Marketing to align marketing strategies with business goals and commercial objectives.
• Prepare regular reports on marketing performance insights and recommendations for improvement for senior management.
• Create creative briefs to designers or agencies with clear direction and concise insights including copywriting.
• Stay updated on industry trends competitor activities and emerging marketing technologies to inform strategy.

Qualifications

• Bachelors degree in marketing Business Administration or a related field; MBA preferred.
• 8 years of experience in marketing with a focus on performance marketing and partnership marketing preferably in the travel or airline industry.
• Proven track record of driving ROI through effective marketing campaigns.
• Hands-on experience with Google Ads DV360 Bing Yahoo JP Naver Baidu Google Analytics Adobe Analytics and Meta.
• Experience in leading through-the-line marketing campaigns including ATL OOH Digital and Social.
• Strong analytical skills and experience with marketing analytics tools.
• Excellent communication and interpersonal skills with the ability to build relationships with internal and external stakeholders.
• Creative thinker with a strategic mindset and passion for innovation in marketing.

Desirable Qualities

• High quality of thinking and analytical awareness.
• Creative presentation skills.
• Excellent negotiation skills.
• Self-motivated and enthusiastic.
• Ability to work on own initiative.
• Great leader in team management and providing clear direction and guidance for the team.
• Enjoys and embraces change.
• Strong communications and interpersonal skills;
• Excellent PC skills.

Your Future Work Life

• Fly anywhere we fly for free with your friends and family to explore the world
• Hybrid working with flexibility in workplace and working hours to foster work-life harmony
• Open office to collaborate connect and share great ideas
• Energetic and multicultural teammates from up to 50 nationalities!
• Company-organized shuttle buses connecting the workplace with major locations in the HK Island Kowloon and N.T.