Performance Marketing Manager

About the role

Were looking for a Performance Marketing Manager to take full ownership of fueling our paid acquisition engine. This role is about making our budget work harder.

Whether its Google Ads LinkedIn Meta G2 TikTok or wherever else our buyers spend time youll be the one calling the shots with the wider digital team. Youll know which levers to pull which audiences to test and how to turn campaigns into pipeline.

This isnt a keep the lights on role. Youll be building a performance machine: structured testing continuous optimisation smart budget allocation and a clear link between spend and revenue. Youll run a dedicated test budget to trial new channels and formats. When something works youll scale it. When it doesnt we learn as a team and youll move fast to the next idea.

Youll work closely with the wider digital and marketing team to maximise the reach and impact of content and campaigns from webinars and videos to product launches and customer stories. Youll give creative and strategic input into how field marketing product marketing and customer marketing can amplify their assets through paid. Youll also collaborate with our in-house SEO and Website & Marketing Ops Manager so that paid connects seamlessly with the full digital strategy.

This is a hands-on role but also gives you creative freedom and a chance to own strategic output. Youll be inside the platforms not outsourcing the work. Youll know how to set up advanced targeting build campaigns & use automation/scripts to optimise these analyse performance in GA4 HubSpot and LinkedIn Campaign Manager and translate that into actionable insights for the business.
 

Responsibilities

Paid media leadership

• Build and run campaigns across Google Ads LinkedIn Meta TikTok G2 and other channels where our buyers live.

• Manage account structures bidding strategies audiences and creative testing to reduce CAC and improve ROAS.

• Use scripts automation rules and custom audiences to sharpen performance.

• Expand beyond brand campaigns into scalable acquisition and retargeting campaigns.

Optimisation & testing

• Plan and run structured tests and sprints from new channels and ad formats to audiences creative and landing pages.

• Keep a close eye on accounts including search queries and keyword performance.

• Provide insights and recommendations based on data highlighting not just what happened but why and what to do next.

• Spot opportunities to reallocate spend mid-month to hit targets.

Collaboration

• Work with the Digital Campaign Manager to amplify content (videos webinars case studies) through paid.

• Partner with field product and customer marketing teams to extend the reach of their campaigns.

• Collaborate with our SEO and Website & Marketing Ops Manager to connect paid with the wider digital strategy.

• Work with the design team to brief and test creative assets.
   

Reporting

• Build or work with the team to set up dashboards in GA4 and HubSpot that clearly show paid performance.

• Provide proactive insights and recommendations: what happened why and what to do next.

• Track and report against trials demos CAC payback and funnel conversion rates as your north star metrics.

• Build business cases for scaling the budget when the data proves impact.

What success looks like

• Paid channels consistently deliver trials and demos at a strong improving cost per acquisition.

• Spend is allocated dynamically with data-led decisions and clear visibility across the business.

• New channels are tested regularly with wins or learnings shared openly.

• Paid becomes a predictable scalable growth engine the business can turn up or down as needed.

Qualifications :

Skills & experience

• 46 years hands-on performance marketing experience ideally in B2B SaaS or FinTech.

• Deep expertise in Google Ads (scripts bidding strategies search query management).

• Strong LinkedIn Ads experience; exposure to Meta TikTok G2 or programmatic is a plus.

• Proficiency with HubSpot Marketing Hub and GA4 and strong understanding of attribution models.

• Familiarity with SEO/SEM tools (Ahrefs SEMrush) to inform strategy.

• Skilled at building and interpreting dashboards in GA4 and HubSpot; bonus if youve used PowerBI.

• Proven CRO mindset: A/B testing ads and landing pages using behavioural tools (Hotjar Clarity PostHog) to improve conversion.

• Comfortable using AI tools to accelerate copy testing and campaign builds.

• Analytical and proactive: you dont just report results you recommend what to do next.

• Strong QA discipline with attention to detail in campaign setup and testing.

• Fluent in English; additional languages are a bonus.

Additional Information :

This role is:

• Full-time and permanent.

We offer:

• Growing international business with 10000 subscribers
• Regular performance-based compensation reviews
• 26 days paid time off
• 1 additional day off for your Birthday
• Remote office assistance
• Service years recognition financial reward

Remote Work :

Yes

Employment Type :

Full-time