Product Marketing Manager
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5years
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
- Drive Activation & Adoption: Define messaging assets and in-product flows that guide users through their Aha! moments and into habit formation. Own measurable outcomes by improving conversion rates at each stage of the activation funnel.
- Enable Expansion: Develop scalable content and playbooks that help GTM and success teams grow accounts through cross-sell upsell and new category adoption.
- Own Lifecycle Comms: Craft emails in-app updates and guides that highlight new features and drive repeat usage.
- Equip GTM Teams: Provide sales CS and partner managers with narratives enablement and training that shorten time-to-value and accelerate expansion deals.
- Collaborate Cross-Functionally: Partner with product growth and design to set activation KPIs and measure impact across cohorts and ICPs.
Requirements
- Have 57 years of product marketing experience in SaaS B2B tech or loyalty ecosystems.
- Have a track record of driving activation rates retention curves and expansion revenuenot just awareness.
- Are skilled at translating features into value propositions tied to customer jobs-to-be-done.
- Use data and market insights to continuously refine messaging and accelerate GTM experiments.
- Have experience building enablement materials that improve the product conversion and post-sale adoption.
- Are outcome-driven and comfortable being accountable for activation adoption and retention metrics.
- Thrive in a fast-moving environment with multiple launches shifting priorities and ambitious growth targets.
Required Skills:
Have 57 years of product marketing experience in SaaS B2B tech or loyalty ecosystems. Have a track record of driving activation rates retention curves and expansion revenuenot just awareness. Are skilled at translating features into value propositions tied to customer jobs-to-be-done. Use data and market insights to continuously refine messaging and accelerate GTM experiments. Have experience building enablement materials that improve the product conversion and post-sale adoption. Are outcome-driven and comfortable being accountable for activation adoption and retention metrics. Thrive in a fast-moving environment with multiple launches shifting priorities and ambitious growth targets.
Employment Type
Full Time
