Research and Strategy Associate

Mandaluyong - Philippines

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Responsibilities:

Research & Insight Generation

Design and implement first-party research projects including focus groups in-depth interviews and surveys.
- Lead the design execution and analysis of first-party research projects (focus group discussions in-depth interviews surveys).
- Draft research instruments (discussion guides survey questionnaires) recruit and coordinate participants and ensure smooth execution.
- Synthesize qualitative and quantitative findings into clear actionable insights.
- Ensure methodological rigor and ethical standards in all research activities.
Develop research instruments (discussion guides survey questionnaires) coordinate fieldwork and support analysis.
Combine primary research with secondary sources to generate insights on consumers competitors and cultural trends.
Package research findings into clear narratives that directly inform brand and campaign strategies.

Strategy Development

Collaborate with the wider Strategy team Creative teams and Relationship Management team to evaluate briefs and client challenges.
Help craft brand diagnostics positioning frameworks and creative briefs.
Translate research and data into incisive human insights that fuel idea-centric campaigns.
Participate in workshops immersion sessions and ideation meetings to ensure research findings shape the work.

Industry & Category Knowledge

Stay updated on developments in advertising marketing digital platforms and consumer culture.
Share knowledge proactively with the team to sharpen collective strategic thinking.

Project Management & Process Improvement

Manage multiple research and strategy projects simultaneously ensuring timely delivery.
Uphold and continuously refine research processes for efficiency and impact.
Maintain a culture of data-driven decision-making across the agency.

Organization & Reporting

Maintain organized secure repositories of research instruments raw data and reports.
Actively participate in pitches and client presentations showcasing the value of research-driven insights.
Communicate findings in clear story-driven narratives for both internal and external stakeholders.

Requirements

At least 12 years experience in designing and implementing focus groups IDIs and/or surveys.
Strong grasp of qualitative and quantitative research methodologies; data literacy required.
Experience writing guides designing survey instruments and analyzing results (both descriptive and thematic).
Excellent synthesis critical thinking and communication skills.
Proven ability to manage concurrent projects with attention to detail and accuracy.
Proficiency with Google Suite; familiarity with collaboration/project management tools (e.g. Asana ClickUp) a plus.
Background in marketing communications psychology sociology or related fields preferred.
Team player with initiative and curiosity; thrives in a fast-paced collaborative agency environment.

Required Experience:

Junior IC

Responsibilities:Research & Insight GenerationDesign and implement first-party research projects including focus groups in-depth interviews and surveys.Lead the design execution and analysis of first-party research projects (focus group discussions in-depth interviews surveys).Draft research instrum...