Digital Marketing and Content Specialist (Health and Wellness) | AU Client | WFH

• Expertise in managing and optimising Facebook/Instagram Ads Manager and Google Ads (Search & Shopping).
  
• Must be proficient in audience segmentation A/B testing and campaign scaling to meet e-commerce sales (ROAS) targets.
  
• Daily monitoring and budget management of all paid digital campaigns.
  
• Performance optimization for CPI/CPC and Return On Ad Spend (ROAS).
  

• High proficiency in Canva for rapid creation of branded visual assets (product promotions testimonials social stories banners basic video edits).
  
• A strong aesthetic sense and graphic design skill is required.
  
• Design all necessary visual assets for social media and advertising campaigns ensuring brand consistency and adherence to health/wellness product guidelines.
  

• Klaviyo proficiency is strongly preferred and experience in e-commerce email flows is mandatory.
  
• Experience with building testing and managing automated flows (e.g. welcome browse/cart abandonment post-purchase win-back) and complex audience segmentation.
  
• Manage the execution and reporting of all conversion-focused email marketing initiatives.
  

• Fundamental knowledge and practical experience with e-commerce SEO (product-specific keyword research on-page optimization and content strategy) to drive organic traffic.
  
• Optimize product pages and blog content for search engines to increase organic rankings and support website traffic growth.
  

• Proficiency in scheduling tools (e.g. Later Buffer Hootsuite) and managing organic social media engagement across platforms.
  
• Manage the content calendar scheduling and community engagement for all organic social media channels
  

• Ability to extract analyze and present key performance indicators (KPIs) weekly focusing on sales ROAS and conversion rates.
  
• Deliver actionable performance reports on all digital marketing channels.
  

Requirements

• Exceptional English: High proficiency in written and verbal communication is mandatory for ad copy social posts and internal reporting.
  
• Proactive & Independent: Ability to work autonomously manage multiple deadlines and demonstrate initiative in identifying optimization opportunities.
  
• Cultural Fit: A keen interest in or understanding of the health wellness or DTC e-commerce sector is highly beneficial.
  

Benefits

• HMO Dental and Life Insurance for you and one free dependent from day one (with the option to enroll additional dependents)
  
• Paid Leaves: Birthday Vacation Medical and Maternity (up to 6 Vacation Leaves are convertible to cash on your anniversary)
  
• Employee Engagement Activities: Year-End Party Family Day Team Building and more!