Head of Consumer Marketing, Link
Head of Consumer Marketing, Link
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Salary Not Disclosed
1 Vacancy
Job Description
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companiesfrom the worlds largest enterprises to the most ambitious startupsuse Stripe to accept payments grow their revenue and accelerate new business opportunities. Our mission is to increase the GDP of the internet and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyones reach while doing the most important work of your career.
About the team
The Link Consumer Marketing team is responsible for building awareness engagement and preference for Stripes consumer payments product: Link. We are a small dedicated unit embedded in the Product Marketing team but youll partner closely with Product Brand Growth Marketing Marketing Operations Data Science and User Research.
What youll do
Were looking for our Head of Consumer Marketing that will build and grow Stripes first consumer product and brandLink. Link is Stripes one-click checkout and already has over 100 million consumers with millions more joining the network every month. Youll set Links multi-year consumer marketing strategy and lead a team of marketers to deploy against this strategy. Youll conduct foundational work like defining our core positioning and target personas; youll develop full-funnel consumer marketing campaigns across all channels e.g. paid media brand activations OOH lifecycle marketing and partnerships to drive consumer engagement and growth; youll launch new consumer features; youll set our annual consumer marketing budget and regularly report out to the CMO on its ROI.
Responsibilities:
- Set the vision and manage execution of Links integrated consumer marketing strategy to drive consumer acquisition and engagement across all marketing touchpoints such as paid media site OOH lifecycle marketing partnerships social etc.
- Manage a small team of marketers and make critical hires
- Define target market segments addressable audience and target penetration partnering closely with user research
- Allocate marketing budget for all campaigns and report out regularly on its ROI
- Collaborate closely with product and product marketing to shape the campaign messaging framework and roll product launch moments into the umbrella of the campaign
- Collaborate with partnerships and comms to define Links media strategy
- Guide our creative team with customer insights and key messages to create strong campaigns
- Direct and manage cross-functional teams (internal and agency). Strong project management communication and leadership skills are a must
Who you are
Were looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements you are encouraged to apply.
Minimum requirements
- 15 years of experience in tech marketing ideally 10 years in B2C marketing and 5 years managing teams
- Experience running high-profile campaigns for leading tech companies across a diverse range of channels and within a rapidly evolving business environment
- Strong leadership skills with a proven ability to influence teams and individuals
- Experience owning a marketing budget
- Fluency with engagement platforms such as Braze
Required Experience:
Director
Employment Type
Full Time
