Regional BD Manager - Hunan/Hubei
Regional BD Manager - Hunan/Hubei
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Job Description
About us
Treasury Wine Estates (TWE) we are proud of our portfolio of brands that have tremendous heritage rich quality and a reputation for excellence across the globe. At TWE we are led everyday by our purpose Boldly Cultivating. We are boldly cultivating value through our brands wine people & environment for enriched & joyful communities.
At TWE we cultivate our teams to be their very best. And in turn our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team known for the experiences we create for our consumers customers partners suppliers and our people.
To learn more about our purpose and our renowned portfolio of global brands click here.
About the role
To champion the growth of Penfolds L&I (Luxury & Icon) Wines by acquiring and cultivating high-value clientele curating bespoke brand experiences and driving sustainable revenue growth. This role is pivotal in reinforcing Penfolds prestige positioning and achieving both individual and team sales excellence.
Customer Management & Sales Excellence
- Partner with Tier 1 to develop 2rd L&I network in local province especially in Focused cities to enhance customer awareness and increase Penfolds brand loyalty.
- Lead and execute L&I related programs in region efficiently & effectively to make sure brand promotion
- Thoroughly understand the companys positioning and expectations for L&I. Based on corporate strategic goals aligns with Regional Marketing Manager to plan and execute brand promotion target client acquisition product sales event hosting annual tastings banquets and training tasks in the related region
- Proavtively design/plan L&I related events negotiate with related vendor and make sure events landing with marketing team
- Maintain HNWI (High-Net-Worth Individual) database with personalized engagement (e.g. limited-edition launches VIP tastings banquets).
- Provide regular sales forecast and reports and feedback on marketing and products to sales management
- Leads and works with the cross teams to maintain effective relationships with established customers by providing added value solutions
- Consistently achieve and exceed sales targets across acquisition revenue and profitability metrics
- Always represent the company in a professional manner and with integrity
- Identify and pursue opportunities for market expansion. And develop strategies to enter new markets and increase the organizations footprint.
- Based on the varying levels of consumer awareness and acceptance of the wine category across different regions establish a communication model inspired by non-alcoholic industries. Through sharing knowledge about wine history and culture company background unique winemaking techniques and product introductions guide the audience to recognize and better understand the Penfolds brand. This will enhance customer awareness and increase brand loyalty.
- Analyse market trends and customer needs to refine sales approaches for maximum conversion
- By creating immersive experiences and sharing knowledge establish a strong connection between the products and the audience. Enhance high-net-worth clients awareness of Penfolds L&I products and promote the brands culture history and craftsmanship.
Manage internal budget
- Manage all trade related cost to ensure it is optimized and creates business value in line with the regional L&I business plan
- Establish and reinforce processes for cost management in line with corporate governance and other legislative requirements
- Creating tailored promotion to appeal to luxury clientele
Cross-functional Collaboration & Self Management
- Partner with marketing product and supply chain teams to ensure alignment of luxury positioning and operational execution
- Employ storytelling techniques to convey Penfolds heritage craftsmanship and winemaking artistry enhancing brand resonance among discerning audiences
- Demonstrate professional leadership and commitment in administering TWE values.
About you
- Bachelors degree in Business Marketing or a related field;
- Mastery of the intricacies and nuances of the luxury sector
- At least 10 years of working experience in the alcohol industry with no less than 6 years of experience working in a frontline alcohol Company
- Trade / Liquor knowledge in particular wine industry experience will be highly regarded
- Focused on luxury alcohol and holding resources of some key channels and VIPs
- Experience in dealing with a demanding customer base
- Mature in business acumen strategic thinking and influencing in order to develop initiatives (sales drivers) to achieve targeted results
- Effective negotiation skills including researching and being clear of the needs of the key stakeholders in the negotiation and then effectively exploring alternatives and positions to reach outcomes that gain all stakeholders acceptance.
- Capability to overcome customers objections and consistently gain advantage over the competition through superior business proposals and strong persuasive selling skills
- Demonstrated experience in leading a successful team to achieve objectives through skills in performance management conflict resolution team building and team motivation
- Ability to understand embrace and capitalise on change and lead others through change
- Self-driven growth mindset and agile in learning
- Ability to effectively manage time and prioritise workload
- Willingness for extensive travel within the region
- Proficiency inMicrosoft excelwordPPT
Why youll love it here:
Our culture is built on bringing our whole selves being courageous and delivering together its our DNA and the heart of who we are at TWE.
We prioritise your growth with access to global career opportunities and structured programs designed to support your health wellbeing and careerdevelopment.
Enjoy the worlds most desirable wines through our generous employee product allowance
Plus youll get an extra day off each year with your TWEforME Day a day to spend however you choose!
We offer a range of great benefits such as flexibility rewards and discounts and health and wellbeing initiatives. To find out more click here.
It takes all varietals!
At TWE we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.
All qualified applicants will be considered for employment regardless of age race colour religion gender identity national origin or disability. If you require any assistance to be included in our process please contact quoting the job title and reference number.
Required Experience:
Manager
Employment Type
Full-Time
