Brand Marketing Manager
Brand Marketing Manager
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1 Vacancy
Job Description
This is a HYBRID ROLE requiring regular in-office presence at our headquarters in Denver Colorado Tuesday-Thursday with the option to work remotely on Monday and Friday based on business needs.
Were searching for a Brand Marketing Manager in Denver Colorado who can bring TRUEWERKs story to life and amplify it across every this role youll lead brand storytelling execute smart strategy and deliver campaigns that build awareness and long-term brand love. Youll shape our social media presence with a bold point of view guiding a Social Media Specialist to create thumb-stopping content and authentic engagement. Beyond social youll own cross-channel campaigns content planning and partnership programs that deepen community connections and spotlight our ambassadorsfueling TRUEWERKs ambitious growth.
Our ideal candidate is highly creative and proactive with a passion for brand building and the ability to thrive in a small nimble team. Were looking for someone who can balance big-picture vision with precise execution bringing strong organizational skills and attention to detail to every project. Strong communication skills are a must with the ability to craft clear briefs give constructive feedback and confidently collaborate with internal teams customers and creators. If youre a storyteller who is excited to mentor others and make a visible impact in a fast-growing high-autonomy startup environment we want to hear from you!
This role reports to the Director of Brand Marketing and collaborates closely with Marketing Creative Product Sales and external teams to make the TRUEWERK brand impossible to ignore.
Brand Strategy & Storytelling
- Champion bold brand initiatives across content campaigns social media and storytelling to strengthen our presence in every channel.
- Partner with product and creative teams to craft irresistible product stories and lead brand-led initiatives for impactful GTM launches.
- Elevate TRUEWERKs founder-led Werkshop series into a must-watch centerpiece of our storytelling strategy.
- Fuel constant innovation by tracking industry trends competitor strategies and shifts in digital brand behaviorand turning insights into fresh ideas.
Social Media Campaigns & Content Creation
- Shape a distinctive organic social strategy with clear content pillars smart publishing cadence platform-specific approaches and performance insights.
- Inspire and coach the Social Media Specialist to deliver engaging on-brand content while maintaining alignment with voice and priorities.
- Lead multi-channel campaigns from brief to launchwriting creative briefs managing timelines and collaborating with internal and external creative teams to deliver best-in-class work.
Partnerships Events & Community Engagement
- Help build and nurture a vibrant community around the Brand by supporting partnerships ambassador engagement and cross-channel storytelling.
- Lead brand activations at key events and trade shows collaborating with internal teams to create immersive experiences and high-impact content on-site.
- Represent TRUEWERK in relevant industry and community spaces strengthening connections and increasing brand visibility.
Qualifications :
- Currently residing in or willing to relocate to the Denver Colorado area.
- 5 years of experience in multi-channel marketing or brand roles with a strong focus on social media strategy content creation and brand storytelling.
- Experience in the Apparel or Outdoor industry with high-growth disruptive or mission-driven brands preferred.
- Familiarity with or a passion for supporting the skilled trades is highly desirable.
- Demonstrated experience leading organic social media strategies across major platforms (Instagram TikTok Facebook LinkedIn etc.) and driving engagement growth.
- Proven track record of developing campaigns and brand moments that resonate culturally and strengthen brand equity.
- Experience guiding internal teams collaborating cross-functionally and working with external partners or agencies to deliver high-quality creative work. Management of social media teams creative partners agencies or freelance content creators is a plus.
- Proficiency with project management platforms we use .
- Comfort using data analytics and audience insights to inform strategy and guide decision-making; experience in Google Sheets Magento and Klaviyo preferred.
Additional Information :
TRUEWERK is committed to providing fair and competitive compensation through a combination of base salary and performance-based bonuses. Other benefits include but are not limited to:
- Employer-paid medical coverage
- Employer-paid dental coverage
- Optional vision coverage
- Employer-paid life and AD&D insurance
- Employer-paid short-term & long-term disability coverage
- Affordable coverage for dependents and domestic partners
- Additional out-of-pocket insurance options
- HSA account with employer contribution
- 401K with company match
- Monthly hybrid-work stipend
- Professional development reimbursement program
- Annual performance bonus
- Unlimited PTO policy
- 11 company holidays
- Employee Assistance Program for mental health support
- Free workwear for you and discounts for friends and family!
Salary Range: $80000 - $90000 base bonus
Applications for this role are expected to be accepted through September 5 2025.
TRUEWERK is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at TRUEWERK are based on business needs job requirements and individual qualifications without regard to race color age religion family or parental status pregnancy sex gender identity sexual orientation national origin disability genetic information or any other protected characteristic as outlined by federal state and local laws.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
