Marketing Operations Manager
Marketing Operations Manager
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Job Description
About Float
Float is on a mission to simplify finance for Canadian businesses empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform Float enables businesses to streamline financial operations and optimize cash flow so they can focus on what matters most: growth.
As one of Canadas fastest growing companies and top-rated startups in 2024 and 2023 Float is customer-obsessed passionate and entrepreneurial with a team that includes leaders from Uber Shopify Top Hat TouchBistro and Ada.
At Float everyone is an owner bringing their unique perspective to our team and product. Your voice is important and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.
Our Product
Float is Canadas complete business finance platform combining modern financial services and software to help businesses spend save and grow. Trusted by 4000 Canadian companies Float provides high-limit corporate cards automated expense management next-day bill payments high-yield accounts and fast friendly supportall built in Canada for Canada. Float is backed by world-class venture and fintech investors including Growth Equity at Goldman Sachs Alternatives and OMERS Ventures partners behind our $70 million Series B raise.
Our team is a collection of ambitious collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And were looking for bold innovators to help shape the future of business finance in Canada.
About the Role
Float is on a mission to help Canadian businesses take control of their spending - and as we grow were investing in smarter more scalable marketing. Were looking for a Marketing Operations Manager to be a strategic partner to our marketing leadership team and help us build the operational engine that powers efficient data-driven growth.
This role isnt just about reporting results - its about shaping them. Youll bring deep marketing knowledge strong analytical thinking and a systems mindset to help us understand whats working where to invest next and how to scale our marketing efforts with precision.
What Youll Do
Serve as a strategic thought partner to marketing leadership - designing solutions and frameworks that help scale marketings impact
Own the marketing operations roadmap with a focus on efficiency scalability and performance visibility
Translate complex data into clear actionable insights that drive strategy and decision making across channels audiences and customer lifecycle
Drive deeper channel ROI analysis helping to optimize budget allocation and maximize pipeline contribution
Build and maintain robust attribution and influence models to understand the full impact of marketing across the customer journey
Act as a strategic partner to the lifecycle marketing across the entire customer journey. Collaborate cross-functionally with Product Sales and CS to create a unified view of pre- and post-sale customer behavior
Design and implement early alert systems to detect campaign underperformance or changes in leading indicators
Lead strategy and design of the marketing tech stack. Partner closely on implementation of marketing systems and integrations across Braze Salesforce HubSpot Segment Mixpanel Google Analytics and intent data platforms
About You
Heres what sets you up for success at Float:
You Put Customers First Always. You care deeply about delivering meaningful value. Whether youre building internal systems or customer-facing features youre always thinking about how to make life better for our users.
You Act Like an Owner. You take responsibility for outcomes step up to challenges and seek solutions proactivelydoing whats best for the business not just your role.
You Think Big and Move Fast. Youre energized by building from 0 to 1. Youre not afraid to challenge the status quo experiment quickly and learn as you go.
You Constantly Learn and Grow. Youre hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do.
You Raise the Bar. You care about doing things well and efficiently. You balance speed with rigor and always look for ways to improve how we work.
You Win as a Team. Youre a generous collaborator who values communication context and shared wins. You lift others up and help make the team stronger.
In addition to living our values you:
Have 5 years of experience in marketing operations growth or analytics roles - ideally in fast-paced B2B SaaS or startup environments
Have experience in both Product Led and Sales Led Go To Market motions
Are data fluent - youre comfortable writing SQL building in spreadsheets and telling stories with data
Have hands-on experience with Salesforce HubSpot Segment Google Analytics and product analytics tools like Mixpanel (Braze experience is a bonus)
Have supported the entire customer lifecycle including post-sale engagement and retention
Can both architect and execute - whether building it yourself or working closely with systems and analytics teams to bring your vision to life
Are proactive curious and energized by solving complex problems in new ways
Why You Should Join
Work at one of Canadas fastest-growing fintech companies
Make a real impact in a high-autonomy high-growth role
Collaborate with an ambitious and supportive team
Competitive compensation equity options and benefits
Hybrid work model we are based in Toronto with in-office days for connection and collaboration
Enjoy catered team lunches every Tuesday and Wednesday
Bring your pup to our dog-friendly office
Thrive in a high-trust high-performance culture where your work truly matters
In Short
At Float youll thrive if youre bold curious and eager to make a real impact. Were building something specialand having a lot of fun along the way. If youre excited to build grow and win together wed love to meet you.
Were committed to building a workplace thats welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float just let us know! You can reach out to Vic () and well work with you to make sure you have what you need to succeed.
Required Experience:
Manager
Employment Type
Full-Time
