Manager Partner Marketing

About the Role:

We are looking for a Partner Marketing Manager to drive joint go-to-market initiatives with our strategic this role you will collaborate closely with alliances sales and global marketing teams to plan and execute campaigns that generate pipeline increase brand visibility and accelerate partner-influenced revenue.

You will be the strategic lead for marketing programs across key partner typesresellers system integrators technology alliances and cloud platforms.

Key Responsibilities:

Partner Strategy & Planning

• Develop and execute integrated marketing plans with key partners aligned to revenue goals and business priorities

• Identify opportunities for co-branded campaigns joint events product launches and content marketing

• Collaborate with partner managers to define KPIs and engagement goals
   

Demand Generation & Campaign Execution

• Build and manage joint campaigns: digital ads email nurtures webinars solution briefs and in-person events

• Track and optimize campaign performance to improve ROI

• Work with content design and digital teams to support execution
   

Co-Marketing & MDF Management

• Manage Market Development Funds (MDF): budgeting partner enablement approvals and claims

• Provide partners with campaign-in-a-box materials and templates to simplify execution

• Track partner-sourced and influenced pipeline and report results
   

Partner Enablement & Communications

• Liaison with product marketing & enablement to promote / propagate enablement assets for partners: battle cards case studies decks etc.

• Drive regular communication via newsletters portals and webinars

• Support onboarding of new partners with go-to-market playbooks
   

Analytics & Reporting

• Measure and report on partner marketing performance (pipeline leads ROI)

• Share insights and best practices across regions and internal stakeholders
   

Qualifications :

• 8-10 years of experience in B2B marketing preferably with experience in partner or channel marketing

• Strong knowledge of co-marketing models and working with resellers ISVs or alliances

• Proficient in using tools like Salesforce HubSpot/Marketo Google Analytics and Excel

• Exceptional project management communication and cross-functional collaboration skills

• Experience managing MDF programs is a plus

• Comfortable working in a fast-paced metrics-driven environment

• Bachelors degree in Marketing Business or a related field (MBA is a plus)

Additional Information :

At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business. Fresh vision. Real impact. Come build it with us.

Remote Work :

No

Employment Type :

Full-time