Head of Product Marketing
Head of Product Marketing
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Job Description
As Head of Product Marketing you will drive the next phase of Fonoas go-to-market (GTM) strategyevolving our narrative from tax compliance to business transformation while positioning Fonoa as the strategic partner for CFOs navigating complex global tax requirements. You will lead the repositioning of how we engage executive buyers especially in the Office of the CFO by crafting a compelling business value story and delivering standardized messaging and sales materials across all touchpoints.
This is a strategic and executional role reporting directly to the COO with high visibility and cross-functional impact. You will be the connective tissue between Product Sales Marketing and Tax ensuring everyone is aligned and singing the same song.
This is a unique opportunity for a storyteller with deep strategic instincts a knack for enabling commercial teams and a strong understanding of the modern finance tech landscape.
What You Will Do:
GTM Narrative & Messaging
Develop a cohesive GTM narrative that articulates the shift from tax compliance to business transformation and financial impact.
Tailor messaging to resonate with executive buyers especially CFOs by surfacing use cases that demonstrate cost savings revenue enablement and operational efficiency.
Build frameworks to ensure consistency across channelswebsite pitch decks webinars sales conversations and customer-facing content.
Sales & Enablement Strategy
Create standardized scalable enablement assets including decks one-pagers case studies and objection-handling guides.
Implement internal certification scorecards and support onboarding and ramp-up programs to reduce time-to-productivity for Sales.
Collaborate with Sales Enablement and SDR teams to ensure materials are adopted and consistently used.
Competitive & Market Intelligence
Build and maintain battle cards and objection handling frameworks to respond to competitive narratives in the market.
Translate industry and customer insights into differentiated positioning that fuels growth and defends our market position.
You Will Be a Great Fit If:
You have extensive experience in B2B SaaS product marketing and experience of a high-growth startup.
You have demonstrated experience marketing to finance executives (CFO Controller VP Finance) and understand enterprise buying processes.
You are excited to help build a category in the finance or tax technology space.
You are a strategic storyteller who can turn complex technical or regulatory details into compelling value-based narratives.
Youve created and scaled product marketing assets and enablement materials at a fast-moving startup or high-growth tech company.
Youre deeply curious and self-motivatedyou can quickly get up to speed on new topics (e.g. tax tech AI) and translate that knowledge for different audiences.
You thrive in a collaborative environment and are comfortable rolling up your sleeves to get things done.
Bonus points for hands-on experience with AI/ML product marketing or working with platform/API-based solutions in previous roles.
Equal Opportunity Statement
At Fonoa we seek candidates from a wide range of backgrounds and perspectives and we are proud to be an equal opportunity employer. We consider qualified applicants for employment without regard to race color religion creed gender national origin age disability veteran status marital status pregnancy sex gender expression or identity sexual orientation citizenship or any other legally protected status.
Fonoa is committed to fostering an inclusive and accessible workplace where everyone has the opportunity to thrive. We also strive to provide an accessible and welcoming experience for all job seekers including individuals with disabilities.
If you require a reasonable accommodation to search for a job opening apply for a position or participate in the interview process please contact us at () and describe the specific accommodation needed due to a disability-related limitation.
Examples of reasonable accommodations include but are not limited to:
Receiving application materials in an alternate format
Conducting interviews in an accessible location
Being accompanied by a service animal
Having a sign language interpreter present during interviews
We respond to accommodation requests within three business days. Please note that non-disability related inquiries such as application status follow-ups may not receive a response through this channel.
Fonoa will not discharge or otherwise discriminate against employees or applicants for discussing or disclosing their own pay or the pay of another employee or applicant. However employees who have access to compensation information as part of their essential job functions may not disclose this information to others who do not have access unless it is:
In response to a formal complaint or charge
In furtherance of an investigation proceeding hearing or legal action
Consistent with Fonoas legal obligations to disclose such information
Fonoa is committed to fair and equitable compensation practices. The base pay range for this role is $190000 to $240000. Actual compensation will depend on several factors unique to each candidate including but not limited to relevant skills experience certifications and geographic location.
The total compensation package for this role may also include equity grants benefits and other applicable incentive programs.
To learn more about life at Fonoa and our benefits please visit part of the recruitment process at Fonoa we process your personal data in accordance with our Privacy Notice for Job Applicants. This notice explains how and why your data is collected and used and how you can contact us if you have any concerns.
Required Experience:
Director
Employment Type
Full-Time
