VP, Head of Marketing Analytics
VP, Head of Marketing Analytics
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
The Role:
Were hiring a VP Head of Marketing Analytics to lead the data-driven heartbeat of Marketing at ServiceNow.
Youll drive the insights that give us real-time visibility into whats workingand what to do next. From attribution to AI from pipeline to buying group insight youll make sure every decision we make is rooted in truth.
Youll own the data story. Youll shape the models. And youll serve as the go-to leader for marketing performance across the C-suiteturning marketing data into enterprise clarity.
Youll also be a catalyst for how Marketing operatesdefining the metrics that matter embedding an AI-native data-driven mindset across every team and partnering cross-functionally so we win as one team.
What Youll Do:
Unify the data backbone of Marketing
Centralize all marketing analytics functions into a single accountable teamfocused on speed clarity and strategic impact.
Define and own the metrics that matter
Establish the true north KPIs for Marketing and each function within itensuring every leader region and program is aligned on what success looks like and how we measure it.
Lead attribution and full-funnel visibility
Own our end-to-end measurement architecture including multi-touch attribution MMM lead scoring campaign performance pipeline diagnostics and marketing impact.
Model how buying really happens
Develop segmentation journey and buying group models that reflect how modern enterprise decisions are madeacross personas channels and touchpoints.
Champion AI as a growth and capacity engine
Be the primary driver of making Marketing an AI-native data-driven organization. Define and prioritize AI use cases across the funnel work across teams to make them real and drive adoption at every level.
Win as a team
Work cross-functionally with enterprise Data & Analytics Sales Finance and other stakeholders to ensure shared definitions connected systems and an enterprise-wide view of marketings impact.
Scale insight across the marketing organization
Design and scale an analytics model that equips regional and functional marketing teams with the right data and self-serve insights to make confident decisionswhile maintaining enterprise alignment.
Lead a high-performance team
Hire and develop world-class talent across data science marketing analytics and business insight. Build a culture grounded in accuracy transparency and velocity.
Influence at the highest levels
Serve as the CMO and Marketing Leadership Teams strategic partner. Guide the business with factsnot opinions.
Qualifications :
What You Bring:
- Thorough subject matter expertise in the metrics models and methods that drive modern marketing performance
- Deep experience in data architecture attribution funnel modeling and performance frameworks
- Proven track record deploying AI/ML in marketingfrom forecasting to optimization to anomaly detection. And an insatiable curiosity for what the world comes up with next.
- Strong command of Snowflake Adobe Experience Cloud ServiceNow and modern BI platforms (e.g. PowerBI) or similar technologies
- Executive presence and strategic mindsetable to guide investment and influence cross-functional decisions
- A buying group mindset and the data models to support it
Additional Information :
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. 2025 Fortune Media IP Limited. All rights reserved. Used under license.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
