Director of Product Marketing
Director of Product Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
About the Role
The Director Product Marketing will lead the end-to-end product marketing strategy for our flagship YouScience Brightpath platform. Youll own market understanding competitive positioning go-to-market (GTM) execution and sales enablementensuring our life-changing products reach more students educators and adults delivering measurable impact in their lives.
This is a high-visibility role for a strategic hands-on leader who thrives at the intersection of product sales and marketing. Youll collaborate with Product Management Revenue and Marketing teams to craft compelling narratives drive adoption and ensure our solutions are positioned for growth.
What Youll Do
Lead GTM strategy: Partner with Product and Revenue teams to develop and execute launch plans campaigns and enablement that accelerate product adoption and market share.
Own product positioning: Ensure our products resonate with the right audiences highlighting clear value propositions across buyer personas and lifecycle stages.
Drive storytelling: Translate product features and benefits into compelling stories case studies and use cases that connect with customer needs.
Activate customer research and voice-of-customer programs: Manage the Customer Advisory Board Win/Loss analysis and influencer briefing.
Enable the sales team: Deliver persona-based training messaging guides and competitive intel to help sellers engage prospects with confidence.
Lead competitive analysis: Monitor market trends and competitor moves refining our differentiation strategy.
Influence product strategy: Provide market insights customer feedback and pricing/packaging recommendations to guide roadmap decisions.
Establish best practices: Build the product marketing discipline at YouScience creating scalable frameworks and repeatable processes for future growth.
Manage product launches: Own the rhythm of business for communicating product feature updates and launches.
Qualifications :
What You Bring
510 years in Product Marketing for SaaS software or technology products.
Proven ability to drive adoption usage and measurable impact for owned products.
Strategic thinking with the ability to execute tactically.
Strong storytelling writing and presentation skills.
Experience with GTM strategy development and execution.
Ability to build cross-functional relationships and influence without authority.
Strong analytical skills to guide decisions based on data and market insights.
Comfort with operating in ambiguity and fast-changing environments.
Education technology marketing experience is a plus.
Additional Information :
Benefits & Culture
Mission-driven collaborative culture rooted in our values.
Impact the lives of millions of students.
Flexibility to work remotely.
Ongoing learning and career development support.
Medical dental vision benefits 401(k).
15 PTO days
20 paid holidays (including first week of July and winter break).
Partial internet and cell reimbursement.
Paid parental leave and community service opportunities.
Company Values
- We empower others
- We perform as a cohesive championship team
- We are all leaders
- We never stop growing
- We make a positive impact
- We show respect in word and in deed
- We remember that life is bigger than our work
YouScience is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race sex sexual orientation gender identity color religion national origin age disability veteran status or another legally protected status
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
