Marketing Executive
Marketing Executive
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Job Description
As a Marketing Executive supporting China you will be supporting the Regional Marketing Manager in growing Fastmarkets marketing reach across China. This role isnt for those focused solely on traditional marketing channels. Were looking for a performance and detail-oriented marketer who is driven willing to take risks and isnt afraid to think outside of the box to grow the business in China. You need to be confident in digital marketing and paid media fluent in marketing analytics and driven by execution and data-informed decision-making. Some level of travelling is required for this role to support events across APAC. This role is ideal for someone equally comfortable crafting a content calendar as they are rolling up their sleeves at an on-ground event.
What to expect:
- Full marketing scope and autonomy: Opportunity to create rich creative and multi-faceted marketing campaigns that you can be proud of spanning digital events sales enablement and content creation with the flexibility to push boundaries.
- The opportunity to work with industry-leading organisations across the Asia-Pacific region.
- Real results: See demonstrable impact of your work and deliver measurable results.
- Work alongside a dedicated commercial marketing team focused on growing the Fastmarkets brand.
- Career growth and opportunities to work on stretch assignments that will shape you to become a well-rounded marketer.
Responsibilities:
- Develop innovative regional marketing engagement plans in line with global regional and commodity goals and opportunities.
- Execute tactical marketing programs (campaigns events content creation enablement digital activation) in partnership with channel management product marketing field marketing sales and channel partner marketing counterparts.
- Collaborate with the Regional Marketing Manager and management team to strengthen and maintain Fastmarkets brand identity across all channels.
- Design ABM campaigns tailored to top strategic accounts across the business.
- Grow vendors and partnerships across China.
- Assist in allocating marketing budgets adhering to established channel marketing processes and reporting on agreed KPIs.
- Establish an ongoing cadence of partner communication and outreach building strong connections and trust.
- Track measure and report performance metrics for all programs (pipeline contribution ROI MQL to SQL conversion engagement scores).
- Use CRM and marketing automation platforms (e.g. Salesforce Marketo) for campaign performance and lead tracking.
- Work closely with internal commercial marketing sales content and product teams.
Qualifications :
- 3-5 years of B2B marketing experience ideally in enterprise or SaaS companies.
- Proven experience in executing integrated marketing programs in China.
- An understanding of Account-Based Marketing (1:1 1:few 1:many models).
- Experience with digital marketing tools including SEO/SEM social media marketing automation and email marketing.
- Expertise in organising physical and virtual events managing budgets and working with vendors.
- Excellent storytelling and content localisation skills.
- Strong analytical mindset comfortable with metrics KPIs dashboards and campaign optimisation.
- Experience working cross-functionally with sales product and global marketing teams.
- Familiarity with CRM and MAP platforms like Salesforce and Marketo.
Preferred Qualifications:
- A Bachelors degree in Marketing Business Communications or a related field.
- Knowledge of Chinas enterprise commodities landscape and buyer behaviour.
- Familiarity with marketing AI-based and cloud-native solutions is a strong advantage.
Additional Information :
Our Values
Fastmarkets people come from all different walks of life. Its this mix of brilliant personalities experiences and insights that gives us that warm open and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are there are six things we all have in common and they form our Fastmarkets values.
Created by our own employees to reflect some of the personal traits that Fastmarkets people have our values are key to what makes our culture unique. They reflect who each of us are and theyre embedded in everything we do. Our values are:
- METRICS DRIVEN. We use insights to improve our customers experience and our business performance
- ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done
- GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency
- INCLUSIVE. We are inclusive and respectful celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
- CUSTOMER CENTRIC. We are customer-centric in all that we do
- COLLABORATIVE. We are collaborative able to work across teams and capitalise on the diversity of intellect perspectives and experiences.
Youve read a little about us now its over to you!
If you like what youve read so far and think you can see yourself as a Fastmarkets person its time to fill in your application form. This form is an important part of the selection process: its used to determine whether or not youll be chosen to have an interview and acts as a basis for the questions well ask you on the day.
Its vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why youre great.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
