Senior Product Manager â Customer & IRL
Senior Product Manager â Customer & IRL
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Job Description
OVERVIEW:
As Senior Product Manager for Customer & IRL you will define and lead a best-in-class MarTech strategy driving customer engagement loyalty and personalisation across our digital ecosystem. This role is key to shaping how customers interact with our brand leveraging insights AI-driven personalisation and emerging technologies to increase retention and lifetime value. You will collaborate cross-functionally to deliver seamless scalable solutions that create measurable business impact.
WHAT YOULL BE DOING:
Develop and execute a strategic product vision and roadmap for Customer & IRL ensuring alignment with business objectives and customer needs
Drive key outcomes such as increased purchase frequency repeat rates customer lifetime value and overall engagement
Differentiate digital products (Web App & Train) through expertise in app customer experience technology and experimentation
Lead end-to-end delivery of key initiatives working closely with development teams to ensure high-quality timely execution
Own and prioritise the product backlog ensuring initiatives deliver maximum value for both customers and the business
Collaborate cross-functionally with Technology CRM Marketing and Commercial teams to refine requirements optimise delivery efficiency and manage interdependencies
Take a hands-on approach to backlog management defining epics and driving execution through agile sprints
Develop and implement go-to-market strategies for customer engagement initiatives ensuring smooth adoption and measurable outcomes
Partner with Finance to evaluate business cases revenue potential and commercial viability of proposed initiatives
Apply data-driven experimentation (A/B testing segmentation and personalisation) to optimise engagement and retention
Stay ahead of market and industry trends leveraging innovation in MarTech AI and automation to elevate customer experiences
Foster alignment and transparency across Digital CRM Insights Retail and Marketing teams
Provide leadership and coaching to junior Product Managers raising team capability and standards of execution
Communicate roadmap priorities delivery progress and business impact to executive leadership and key stakeholders
Balance long-term strategic thinking with near-term delivery maintaining focus on execution while driving broader vision
Mentor and develop Product Managers in customer engagement loyalty and personalisation expertise
WHAT YOULL NEED:
Essential:
Product management experience in MarTech CRM loyalty or personalisation
Strong analytical commercial and stakeholder management skills
Hands-on with A/B testing agile delivery and optimisation tools
Experience leading cross-functional delivery in a fast-paced environment
Proven ability to balance strategic vision with hands-on execution
Deep understanding of app and web customer journeys
WHAT YOU COULD ALSO HAVE
Background in fitness retail or eCommerce
Experience with CDPs and personalisation tools (e.g. mParticle Braze Dynamic Yield Looker)
Familiarity with AI-driven engagement and automation
Commercial awareness and experience building revenue-driving features
This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSIQ Solihull UK.
CLOSING DATE: MONDAY 7th JULY 2025
BELONGING AT GYMSHARK.
Our mission is to be a place where everyone belongs. Were an equal opportunities employer and for us that means we always strive to be as inclusive as possible in all aspects of employment right from your application. Were committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If youd like to request a reasonable adjustment please email .
ABOUT US.
Were here to unite the conditioning community. We believe that putting the sweat in today prepares us for tomorrow. So we give people the tools they need to reach further go faster be stronger. We celebrate those who show up for themselves to be their physical or mental best whatever that means for them. Its what we want for our community and our team. A team thats growing rapidly around the world. A collective of talented individuals working together to invent Gymsharks future. Our plans are ambitious and were looking for people who want to join us for the ride our growth will be your growth.
THE PERKS.
Competitive Win Together Lose Together Bonus
Choice of Private Medical Insurance or Healthcare Cash Plan paid for by us!
25 days holidays your birthday and all the Bank Holidays which can be substituted and taken whenever you want.
A truly Flexible Working Culture
A collaborative creative and inspiring working environment
Employer pension contributions up to 7%
Life Assurance at four times your basic salary
50% Gymshark Discount
Gymshark Gift Card for each year of service
Discounts Cashback and Savings programme
Financial Physical and Mental Wellbeing Support
Great Training and Learning Resources
Choice of hardware and access to the best software
Paid time off when youre physically and mentally unwell
Very Generous Family Leave package we support you extending your family
Refuel - Healthy fresh food at GSHQ
Lifting Club (LC) Gym Membership
Free monthly massages
Beauty and Barber facilities
Free on-site parking
Required Experience:
Senior IC
Employment Type
Full Time
