JD - Sr. Associate/Asst Manager - Category Marketing
JD - Sr. Associate/Asst Manager - Category Marketing
Posted on :
26-06-2025
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1 Vacancy
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Job Description
Job Description: Sr. Associate/ Asst Manager - Category Marketing
STARTING DATE - Position Open Immediately
LOCATION - Gurugram (NCR)
WHAT WE DO AND WHO WE ARE
Join the dynamic team at Wholsum Foods and be part of an extraordinary movement! Our mission is simple: to change the way the world eats. With brands like Slurrp Farm and Mille we offer healthy and delicious alternatives to the junk food epidemic. Its time to rediscover the nutritious traditions of our ancestors and embrace the power of millets like Ragi Jowar Bajra and Foxtail Millet.
Led by founders - Shauravi Malik and Meghana Narayan we are food enthusiasts entrepreneurs and mothers committed to making a difference. Were expanding globally and seeking talented individuals who thrive in a collaborative innovative and high-growth environment. Join us and embark on a rewarding journey where you can grow professionally while having a blast!
At Wholsum Foods we celebrate diversity and unity all driven by a shared mission to revolutionize the way we eat. Our team is our greatest asset and our core valuesRelationship First Dependable Passionate and Growth Mindsetbring out the best in each team member. We take pride in being an equal opportunity workplace embracing individuals regardless of race color ancestry religion sex sexual orientation marital status disability or gender identity. Together we will redefine the future of food!
WHAT WILL YOU DO AT WHOLSUM FOODS
At Wholsum Foods were building brands that make nutritious food exciting and accessible for all. Were looking for a Category Brand Manager to lead the brand thinking and execution for one of our core product categories. This role is a unique blend of consumer insight brand storytelling and business-first execution.
Youll work closely with the Category Head to shape the category strategy while owning the brand voice content packaging and communication across all touchpoints.
KEY RESPONSIBILITIES:
Build and execute the category marketing calendar including launches key moments and BAU campaigns.
Own execution of pricing pack strategy innovation pipeline and GTM across
D2C marketplaces and retail trade.
Define the category brand architecture: positioning tone of voice benefit ladder and claim hierarchy in line with consumer insight.
Deeply understand the consumer journey: triggers barriers and usage occasions across channels.
Build consistent brand & category narrative across packaging digital listings and campaigns.
Drive new product launches end-to-end: packaging listings creatives and performance tracking.
Work closely with category performance marketing creative community product and retail teams.
WHAT SKILLS ARE REQUIRED FOR THIS ROLE
Have 2-3 years in brand/category roles in FMCG or high-growth startups (E-commerce/ D2C experience preferred)
Are deeply consumer-obsessed with a knack for turning insight into action.
Have experience writing/briefing pack copy brand claims and digital content
Can balance brand building with business outcomes
Thrive in a fast-paced ownership-driven environment
High learning agility and a collaborative mindset to thrive in a fast-evolving cross-functional setup
WHAT WILL YOU GET
A front-row seat to scale a purpose-led FMCG brand
Fast-paced professional growth and ownership
Opportunity to work closely with EXCO and cross-functional leaders
Mentorship from creative and strategic leaders
A creative environment that values experimentation and bold thinking
Wholsum Foods is an equal opportunity employer and values diversity in its workforce.
Required Experience:
Manager
Employment Type
Full Time
Department / Functional Area
Key Skills
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