Marketing Manager develops implements and leads marketing strategies to boost brand awareness and drive growth overseeing campaigns across channels (digital content social events) managing budgets analyzing performance and collaborating with sales/product teams to meet business goals often leading a team of marketing professionals or agencies. Key duties include market research setting KPIs managing campaigns from start to finish and reporting ROI ensuring consistent brand messaging and customer engagement.
Core Responsibilities:
Strategy & Planning: Develop multi-channel marketing plans identify target audiences and create strategies for new products and markets.
Campaign Management: Lead the execution of marketing programs (digital content email paid media) and oversee budgets timelines and resources.
Team Leadership: Manage train and motivate marketing teams or coordinate with external agencies.
Market Analysis: Conduct research analyze trends and use insights to refine strategies and identify opportunities.
Performance Tracking: Set KPIs analyze campaign performance report on ROI and extract insights for future campaigns.
Cross-functional Collaboration: Work with sales product development and senior leadership to align marketing with overall business objectives.
Brand Management: Maintain a consistent brand identity and manage public relations efforts.
Key Skills:
Strategic Thinking & Critical Analysis
Leadership & Team Management
Budget Management
Digital Marketing Expertise
Communication & Collaboration
Data Analysis & Reporting