Director of Brand Marketing (f/m/x)
Director of Brand Marketing (f/m/x)
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
At AUTO1 Group we are transforming the way people buy and sell cars across Europe. As the powerhouse behind Autohero and we are committed to delivering seamless trustworthy and innovative experiences to our customers. Operating in eight European markets we are on a mission to build leading automotive brands that resonate with millions.
Your Role
As the Director of Brand Marketing (f/m/x) you will shape and elevate the positioning of Autohero and (incl. EU sister brands) across Europe. You will drive deep market understanding lead brand strategy and oversee the production of high-impact creative assets ensuring our brands stand out and drive profitable growth in every market. You will have direct responsibility for both the Brand Marketing team and the Brand Content Creation team.
Define and own the brand positioning for both Autohero and (incl. EU sister brands) using market research as well as consumer and customer insight to drive profitable growth
Lead the creative translation of brand strategy into messaging campaigns and visual assets that unlock new customer segments
Manage and develop our in-house brand marketing and content creation teams ensuring all brand touchpoints deliver a consistent high-quality experience that supports acquisition
Establish frameworks for innovative media selection and brand placements ensuring our brands are visible in the right cultural moments and channels
Set clear brand KPIs monitor brand health and ensure every initiative delivers measurable ROI and supports our ambitious growth targets
Partner closely with Customer Acquisition Directors to align brand creative and media strategies
Build robust scalable team and partner structures that deliver high-quality output under pressure fueling continuous brand-driven business growth
Extensive experience in building and leading brand marketing strategies for consumer-facing businesses across multiple markets
Proven ability to build up strong challenger brands in markets where products are similar and brand reputation is the main factor influencing customer choice
Strong expertise in market research competitor analysis and translating insights into actionable brand strategies
Track record of developing and executing integrated campaigns across TV digital social and OOH channels
Experience overseeing creative production teams and managing the end-to-end asset creation process
Data-driven mindset with the ability to define track and act on brand health and campaign performance metrics
Skilled in managing brand ambassadors sponsorships and external partnerships
Collaborative leader who thrives in cross-functional environments and can align brand and acquisition goals
Innovative adaptable and passionate about building brands that stand out in competitive markets
Excellent communication skills in English; other European languages are a plus
We offer you an attractive compensation package including equity as well as an unlimited contract with 30 days of vacation
The opportunity to shape two leading automotive brands across Europe
More than 90 different nationalities make up a truly international and diverse collaborative growth-focused working environment
The resources and scale to make a real impact in a 700 billion market
We invest in your personal and professional growth with a dedicated education budget for online courses conferences and training
Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!
We offer discounts on well-known brands like Flaconi Bosch Apple and Sky as well as special offers on used cars for you your family and your friends
Life-work balance is part of our culture enjoy flexible working hours and remote options up to 5 days a week
Join us building the best way to buy and sell cars!
Contact
Joanna Sinicka
At AUTO1 Group we live an open culture believe in direct communication and value diversity. We welcome every applicant; regardless of gender ethnic origin religion age sexual identity disability or any other non-merit factor.
#LI-A1
Employment Type
Full Time
