Duties: Lead holistic marketing strategies growing audiences across generations-engaging active fans reactivating lapsed ones and introducing timeless music to new listeners. Reignite nostalgia w/ compelling storytelling & targeted content reconnecting fans with the music they love. Oversee & evolve long-term brand plans for legacy artists establishing narrative arcs anniversaries and creative franchise opportunities. Expand emerging artist brands & visual identities that resonate with new generations of fans and reflect contemporary culture. Build & manage 360 marketing campaigns across DSPs digital media creator partnerships retail physical product social media and artist channels. Collaborate & delvelop a focused e-commerce strategy including exclusive D2C product drops timed activations and bundled offerings across vinyl apparel collectibles and limited editions. Collaborate w/ CRM audience development digital and commerce teams to integrate fan insights and deliver personalized experiences. Work closely w/ artist management estates creative teams & external partners to ensure authentic impactful storytelling & brand alignment. Use audience data & performance metrics to refine campaign strategy targeting and creative execution. Manage marketing budgets timelines and cross-functional teams to ensure campaign success from concept to post-launch.
Skills: 5-8 years of experience in music entertainment or brand marketing with a proven record of strategic audience-first thinking. Deep understanding of catalog music and the cultural emotional and commercial power it holds. Experience in building campaigns that appeal to both nostalgic fans and modern audiences. Proven success developing and launching creative content digital campaigns physical products and fan activations. Strong knowledge of digital and social platforms DSP ecosystems and creator/influencer landscapes. Ability to synthesize fan data CRM insights and market trends to shape strategy and creative execution. Exceptional leadership communication and project management skills. Collaborative imaginative and strategic mindset with a passion for music storytelling. Experience working with artist managers estates and cross-functional internal teams.
Education: College Degree
Schedule Notes: Mon-Thur: In Office 9AM PT - 5PM PT Fridays: Remote 9AM PT - 5PM PT *we observe summer Fridays Off w/ a 1PM PT sign-off however; team members are expected to remain available past that time as business requirements may dictate*
Hours Per Day: 8.00
Hours Per Week: 40.00
Department: US1A0158 : US1A-US1A0158UME Marketing UME
Job Category: Marketing