Duties: Lead end-to-end campaign development for physical-forward catalog releases including deluxe editions vinyl reissues box sets anniversary campaigns and collectors items. Lead cross-functional marketing campaigns across e-commerce retail marketing social media CRM/email content and media placements. Build strategic release plans that balance physical retail direct-to-consumer sales and limited-edition activations with broader digital support that blend reverence for legacy with modern storytelling discovery tools and fan engagement strategies. Develop go-to-market strategies that elevate physical releases as cultural touchpoints. Collaborate closely with A&R creative production commerce and D2C teams to ensure timely coordinated execution. Work directly with artist estates managers and stakeholders to preserve brand integrity while maximizing reach and impact. Partner with e-commerce commercial teams to optimize product visibility sell-through and exclusive D2C experiences for limited drops. Drive storytelling through packaging marketing copy liner notes creative content and campaign narratives that elevate legacy. Analyze physical sales CRM insights fan demand and market trends to refine rollout strategies and product development. Manage campaign budgets project timelines and cross-functional communication from pre-sale to post-launch. Support long-lead product development schedules and coordinate creative approvals production deadlines and release dates. Contribute to the long-term growth of catalog artists by positioning physical products as part of multi-year brand and fan development strategies. Manage project timelines budgets and cross-functional communication from concept to post-release. Ensure every release reflects the cultural significance and their creative legacy while keeping execution focused effective and fan-first.
Skills: 5 years of experience in music marketing product management or physical media strategy. Deep understanding of vinyl culture physical formats collector mindsets and D2C best practices. Experience working on heritage or catalog artist campaigns. Proven success in coordinating product lifecycles physical/digital timelines and cross-team execution. Excellent organizational and communication skills with an eye for creative and packaging detail. Strong understanding of CRM e-commerce platforms and retail landscapes. Highly collaborative team player with a deep love of music history and product storytelling. Innovative thinker who brings fresh ideas to timeless music. Ability to manage multiple campaigns at once in a fast-paced deadline-driven environment.
Education: Collage Degree
Schedule Notes: Mon-Thur: In Office 9AM PT - 5PM PT Fridays: Remote 9AM PT - 5PM PT *we observe summer Fridays Off w/ a 1PM PT sign-off however; team members are expected to remain available past that time as business requirements may dictate*
Hours Per Day: 8.00
Hours Per Week: 40.00
Department: US1A0158 : US1A-US1A0158UME Marketing UME
Job Category: Marketing