Manager, Communications

COMMUNICATION PLANNING

Ensure that the regional communication plans utilize the most effective and efficient media tactics to drive earned media coverage both traditional and earned social media reaching new consumers daily across the portfolios you lead.

The Communications department will typically act as the media network lead for all marketing events and activations in the region particularly those projects with a predominantly earned outcome. Therefore they are responsible for assembling the Media Captains team and developing the complete media plan (PEMO PLAN) for each project where the communications team serves as the Media Captain. This plan must be approved by Santa Monica communications and programming. The Senior Manager of Communications will lead certain portfolios in the region and serve as the central point of contact for all media-related projects within their portfolio.

Gain an in-depth understanding of local consumers media consumption habits and the related media market. Use this knowledge to create the most efficient and effective comprehensive plans for the regions marketing activities.

Develop a strong network of editors journalists freelance writers social media producers and photographers to effectively bring content to life.

ALWAYS ON ACTIVITY

The Communication team collaborates with the field marketing and regional marketing teams to identify and develop ideas with strong media potential. The regional team then works alongside experts in Santa Monica to transform these ideas into fully developed projects or media products which can be incorporated into BP A Limitless Pitch or the MNLT monthly rolling projects fund.

Additionally the Communications team is responsible for ongoing activities such as athlete stories and national year-long campaigns. They work closely with media relations to extract relevant information from the region which can then be pitched to major national media outlets both traditional and social media.

Always On involves FMEDL earned content for athletes FORBS and collegiate programs. How can we maintain daily engagement with consumers through earned social outreach This requires coordination with other departments such as production creator marketing and sports marketing.

CAMPAIGN EXECUTION

Define the objectives goals messages and strategies for each project. Whether you are serving as the Media Captain or the communications lead this will be your ongoing responsibility.

Identify the suitable media amplification channels for each project or campaign.

Serve as the Red Bull Media Liaison in the region identifying stories and media opportunities that resonate best with your consumers (whether they stem from your project or across the World of Red Bull).

Measure media outcomes through a mini Post-Investment Review (PIR) or FULL PIR in consultation with functional leads in Santa Monica. Communicate what was successful what was not and share learnings with the Media Network and marketing teams.

Keep SAMO informed of opportunities that could be enhanced both nationally and globally.

FIELD OVERSIGHT

The communications team serves as the main point of contact for any media inquiries that the field team in your region may have. You will assist the field by providing access to a list of agencies videographers photographers and media production companies that can aid them in executing minor media projects. Coaching and guiding the field will be an essential part of your responsibilities.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85360 - $128040 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull Media House North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time