Marketing and Communications Lead
Marketing and Communications Lead
Posted on :
11-06-2025
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1 Vacancy
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Job Description
Job Title: Marketing and Communications Lead
Location: Ikota Lagos State.
Job Type: Hybrid
About Company: Our client is a premier tobacco retailer in Nigeria renowned for providing high-quality smoking accessories. With a strong commitment to customer satisfaction they offer a diverse range of products to discerning consumers.
The company is seeking to hire a strategic and creative Marketing & Communications Lead to drive brand growth customer engagement and market leadership across all channels; offline digital and experiential. You will be responsible for developing and executing integrated marketing strategies that build brand equity increase market penetration and support business growth. You will lead a lean creative team manage vendor partnerships and align brand messaging with business objectives across diverse platforms and customer touchpoints.
Key Responsibilities:
Strategy & Planning:
- Develop and implement a comprehensive marketing and corporate communications strategy aligned with the business growth objectives.
- Collaborate cross-functionally (Revenue Product Sales Ops and Logistics) to deliver go-to-market plans for new product launches and regional expansions.
- Lead market research and customer insights initiatives to identify emerging trends target audiences and growth opportunities.
- Translate competitive analysis and brand positioning into actionable strategies and campaigns.
Marketing:
- Create and manage marketing budgets and campaign calendars.
- Oversee the design production and distribution of all offline materials; flyers banners stickers merchandise ensuring brand consistency.
- Plan and execute in-person promotions retail activations and field marketing campaigns across branches and target states.
- Set up monitor and optimize performance-driven digital advertising campaigns on Facebook Instagram and Google Ads.
- Ensure all product and promotional content across websites social platforms and retail touchpoints are accurate and engaging.
Communications & Content:
- Lead content strategy and development including social media digital storytelling PR and email marketing.
- Align communication across teams and customer-facing channels to ensure unified brand voice and messaging.
- Manage relationships with creative agencies media outlets and distribution partners.
- Produce high-impact communications materials for internal and external use; including press releases brochure product catalogue flyers campaigns newsletters and announcements.
Leadership & Operations:
- Manage the marketing team s day-to-day activities schedules and professional development.
- Develop and track KPIs and OKRs to measure campaign ROI brand performance and team effectiveness.
- Report regularly to executive leadership on marketing performance insights and improvement opportunities.
- Ensure all marketing and promotional activities comply with legal and regulatory standards relevant to the tobacco accessory industry.
Requirements
- Bachelors degree in Business Administration Marketing or related field.
- Proven track record in sales and marketing with a focus on consumer products.
- Strong understanding of the tobacco industry is a plus including regulations trends and consumer behavior.
- 5 years of experience in marketing brand management or communications preferably in retail FMCG or lifestyle sectors.
- Proven ability to lead cross-functional teams and manage agency/vendor relationships.
- Strong creative instincts with a commercial mindset and analytical orientation.
- Hands-on experience managing digital marketing and offline activations.
- Excellent verbal and written communication skills.
- Highly organized proactive and able to thrive in a fast-paced entrepreneurial environment.
Benefits
N350000 monthly net Bonus other benefits.
Employment Type
Full Time
Key Skills
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