Customer Lifecycle Marketing Manager
Customer Lifecycle Marketing Manager
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Job Description
Exciting Opportunity: Customer Lifecycle Marketing Manager - join our dynamic marketing team!
Were on the lookout for a driven talented and passionate lifecycle marketing guru to join our dynamic Marketing team. If youre equally at home working inside a CRM as you are analysing spreadsheets of data or planning & implementing omni-channel marketing campaigns we want to hear from you.
About Us:
Seven West Media (SWM) is not only the top news sports and entertainment brand in WA we are a group of diverse creative and inclusive team members that love what we do. We get to connect with millions of Western Australians every day and we comprise of brands including The West Australian West Regional Newspapers The Nightly The Sunday Times PerthNow Channel Seven 7plus and .
What Youll Be Doing:
In this role youll report directly to the Head of Acquisition & Retention. Youll play a fundamental role in implementing our growth plans and will be responsible for owning the end-to-end customer lifecycle guiding on strategies that deliver results-driven omnichannel marketing campaigns and experiences as well as being the go-to expert for our CRM (Salesforce Marketing Cloud).
Key Responsibilities:
- The primary owner of Salesforce Marketing Cloud Data Cloud and Personalisation within the Marketing team and a key platform owner in the business.
- Own & champion customer lifecycle strategies & tactics from planning and ideation through to delivery.
- Build & execute targeted marketing campaigns and journeys within Salesforce Marketing Cloud including Email SMS and push notifications.
- Monitor analyse and report on campaign performance and provide insights and recommendations on how to optimise marketing & communication activities.
- Lead key lifecycle marketing activity including identifying user insights building dynamic audience segments & reporting on user engagement with our brands products and applications.
- Support the team to deliver campaigns & initiatives that meet the business KPIs and objectives across multiple brands mastheads and applications.
What Youll Bring:
- Bachelors degree in digital marketing communications or related field preferred
- Minimum 3-5 years of experience in a digital marketing role or similar
- Experience with Salesforce Marketing Cloud Engagement Data Cloud and Personalization
- A working understanding of one or more of HTML CSS AMPscript and SQL is highly desirable.
Why Youll Love Working Here
- Work with Western Australias leading media company on some of the biggest brands in the state
- Perks Galore: Salary sacrifice paid parental leave and an employee perks program onsite gym free parking.
- Work Perks program offering discounts on some of the most iconic brandsjust for being part of the team!
- Exciting opportunities for personal growth in a dynamic and fast-paced business.
Click Apply Now to submit your resume. Please note only applicants with valid Australian work rights will be considered.
Seven West Media is an equal opportunity employer committed to fostering diversity and inclusion. SWM does not accept any unsolicited agency resumes and will not be responsible for any fees related to unsolicited resumes.
Required Experience:
Manager
Employment Type
Full-Time
