Marketplace Digital Marketing Manager
Marketplace Digital Marketing Manager
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Job Description
Job Requisition ID:48504
Closing Date: 07/28/2025
Agency:Department of Insurance
Class Title:EXECUTIVE II - 13852
Skill Option:None
Bilingual Option:None
Salary: $6589 - $9541 (Anticipated starting salary non-state $6589/CBA language applies)
Job Type: Salaried
Category:Full Time
County: Cook
Number of Vacancies: 1
Bargaining Unit Code: RC062
Merit Comp Code:
This position is a union position; therefore provisions of the relevant collective bargaining agreement/labor contract apply to the filling of this position.
All applicants who want to be considered for this position MUST apply electronically through the website. State of Illinois employees should click the link near the top left to apply through the SuccessFactors employee career portal.
Applications submitted via email or any paper manner (mail fax hand delivery) will not be considered.
Why Work for Illinois
Working with the State of Illinois is a testament to the values of compassion equity and dedication that define our state. Whether youre helping to improve schools protect our natural resources or support families in need youre part of something biggersomething that touches the lives of every person who calls Illinois home.
No matter what state career youre looking for we offer jobs that fit your life and your scheduleflexible jobs that provide the gold standard of benefits. Our employees can take advantage of various avenues to advance their careers and realize their dreams. Our top-tier benefits and great retirement packages can help you build a rewarding career and lasting future with the State of Illinois.
Position Overview
The Marketplace Digital Marketing Manager is responsible for designing developing and implementing the Get Covered Illinois (GCI) marketplace website. The website is critical to helping connect Illinoisans with and sign up for affordable comprehensive health insurance. The Manager will not only design develop and implement the GCI marketplace website but also work to improve the website track website user engagement and traffic and provide website analyses to GCI leadership. The Manager will work with the GCI marketplace communications & marketing director and other GCI leadership to market the GCI website implement GCI marketplace communication & outreach strategies and market the website. The Manager will implement and oversee GCI marketplace website accessibility and ensure the website is available & accessible to all Illinoisans seeking to purchase health insurance. The Manager will provide training and assistance to GCI leadership & staff and will assist GCI communications & marketing with social media efforts. The Manager will also work with the Illinois Department of Innovation & Technology (DoIT) on best practices and standards. The Manager will help GCI to further the mission of the marketplace. We invite all qualified persons to apply.
Get Covered Illinois is the State of Illinoiss new Health Insurance Marketplace. Get Covered Illinoiss mission is to increase access enrollment affordability and choice for individuals and families by connecting them to health insurance plans and savings available through the Affordable Care Act. Get Covered Illinois provides pathways to coverage through a consumer-centric online application platform a Customer Assistance Center localized outreach and education strategies and a network of in-person assisters embedded in communities across the state that help Illinoisans enroll in the coverage that best meets their families needs. Get Covered Illinois is part of the Illinois Department of Insurance and has offices in Chicago and Springfield.
Why Work for Illinois
Working with the State of Illinois is a testament to the values of compassion equity and dedication that define our state. Whether youre helping to improve schools protect our natural resources or support families in need youre part of something biggersomething that touches the lives of every person who calls Illinois home.
No matter what state career youre looking for we offer jobs that fit your life and your scheduleflexible jobs that provide the gold standard of benefits. Our employees can take advantage of various avenues to advance their careers and realize their dreams. Our top-tier benefits and great retirement packages can help you build a rewarding career and lasting future with the State of Illinois.
Essential Functions
Under the direction of the Marketplace Communications and Marketing Director serves as the statewide Marketplace Digital Marketing Manager managing the Get Covered Illinois (GCI) website content strategy promoting optimal customer experience.
Manages and implements digital marketing advertising campaigns.
Manages all digital marketing tools.
Performs other duties as required or assigned which are reasonably within the scope of the duties enumerated above.
Minimum Qualifications
Requires knowledge skill and mental development equivalent to completion of four (4) years of college preferably with courses in business or public administration.
Requires two (2) years of responsible administrative experience in a public or business organization.
Preferred Qualifications
Prefers prior professional experience equivalent to two (2) years implementing and managing digital marketing campaigns across web paid media social media and email.
Prefers prior professional experience equivalent to two (2) years of experience with digital marketing tools and platforms (e.g. Google Analytics LinkedIn Ads SEO tools and Email Service Provider (ESP) and Customer Relationship Management (CRM) platforms).
Prefers (3) years of professional experience implementing digital marketing strategy.
Prefers (3) years of professional experience managing website content.
Prefers (3) years of professional experience collecting and analyzing marketing data for website or campaign optimization.
Prefers (2) years of basic web design experience in a professional setting (e.g. HTML CSS).
Prefers (3) years of professional experience with Adobe and Microsoft 365 applications.
Prefers (2) years of professional experience collaborating with leadership teams across a variety of departments to ensure web properties and campaigns meet their communication needs.
Specialized Skills
Requires prior professional experience equivalent to two (2) years implementing and managing digital marketing campaigns across web paid media social media and email.
Requires prior professional experience equivalent to two (2) years of experience with digital marketing tools and platforms (e.g. Google Analytics LinkedIn Ads SEO tools and Email Service Provider (ESP) and Customer Relationship Management (CRM) platforms).
Conditions of Employment
Requires the ability to pass a background check.
Requires ability to travel in the performance of duties with overnight stays as appropriate.
The conditions of employment listed here are incorporated and related to any of the job duties as listed in the job description.
About the Agency
The Department of Insurance (DOI) regulates the insurance market in the State of Illinois including but not limited to licensing and educating insurance agents investigating Workers Compensation fraud and examining the operations and finances of insurance companies domiciled in the state. We are committed to protecting consumers and regulating the insurance industry with innovation and efficiency. DOI has approximately 220 employees who are split between our Chicago and Springfield offices.
State of Illinois employees enjoy a robust benefit package including:
- Health Life Vision and Dental Insurance
- 13 Paid Holidays annually 14 on even numbered years
- 10-25 days of Paid Vacation time annually - (10 days in year one of employment)
- 12 Paid Sick Days annually (sick days carry over from year to year)
- 12Weeks Paid Maternity/Paternity Leave
- 3 Paid Personal Days annually
- Pension Plan
- Deferred Compensation Program and other pre-tax benefit programs (Medical/Daycare)
- Flexible work schedules may be available dependent upon position
- Tuition Reimbursement Program and Federal Public Service Loan Forgiveness Program eligibility
Work Hours: M-F; 8:30am - 5:00pm
Work Location:
Agency Contact: Jane Doe
Email:
Phone #:
Posting Group: Leadership & Management
This position DOES/DOES NOT contain Specialized Skills (as that term is used in CBAs).
APPLICATION INSTRUCTIONS
Use the Apply button at the top right or bottom right of this posting to begin the application process.
If you are not already signed in you will be prompted to do so.
State employees should sign in to the career portal for State of Illinois employees a link is available at the top left of the homepage in the blue ribbon.
Non-State employees should log in on the using the View Profile link in the top right of the homepage in the blue ribbon. If you have never before signed in you will be prompted to create an account.
If you have questions about how to apply please see the following resources:
State employees: Log in to the career portal for State employees and review the Internal Candidate Application Job Aid
Non-State employees: on click Application Procedures in the footer of every page of the website.
The main form of communication will be through email. Please check your junk mail spam or other folder for communication(s) regarding any submitted application(s). You may receive emails from the following addresses:
Required Experience:
Manager
Employment Type
Full Time
