Sales Director, Wholesale
Sales Director, Wholesale
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Salary Not Disclosed
1 Vacancy
Job Description
KREWE is an independent high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown New Orleans. Since our launch in 2013 KREWE has grown into a dynamic and evolving brand known for its distinctive handcrafted sun and optical frames. With headquarters and design studios in New Orleans and New York our eyewear is meticulously crafted with exceptional attention to detail reflecting a commitment to quality and individuality.
Our presence spans brick-and-mortar boutiques innovative mobile and tiny house concept stores and a thriving e-commerce platform. You can also find KREWE at premier independent shops and major retailers across the country. Celebrated for our unique approach to design KREWE has cultivated a loyal following among style-conscious consumers and influential tastemakers.
As we continue to expand were looking for passionate driven and innovative individuals to join our talented team. At KREWE our work is fun intense and fast-paced. We believe our people are our greatest asset and those that work at KREWE are high performing passionate and ambitious. People here work hard because they believe in our mission and the brand. At KREWE you will be given the opportunity to own your role and truly make a difference no matter your level. If this sounds like the right environment for you we invite you to apply below.
Were seeking a Sales Director of Wholesale to lead and grow KREWEs wholesale business across key markets. This person will oversee strategy execution and performance across independent boutiques optical accounts specialty retailers and department stores. The ideal candidate brings a deep understanding of the eyewear industry is results-oriented and passionate about developing strong partnerships that reflect KREWEs commitment to excellence and style.
This role is based in our New Orleans Headquarters 5 days a week.
Key responsibilities:
Sales Strategy & Leadership
- Establish multi-year growth strategies across all eyewear categories and partners including independent retailers independent opticians and optometrists specialty chains department store and marketplace accounts
- Develop and maintain a twelve-month rolling budget of revenue and expenses that syncs with company objectives
- Establish optimum sales territory allocation and evolution as markets mature and evolve
- Manage 15-20 Reps and optimize sales rep structures (independent and in-house) ensuring high performance and brand alignment
- Responsible for continuing to develop evolving sales models and account support structure
- Establish relationships directly with key accounts and top independent retail partners to best understand their needs and support the sales team
- Build and secure a pipeline of new business development opportunities including accounts and programs that drive expansion including new distribution partners partnerships and other opportunities
- Lead development of our wholesale loyalty program to incentivize recognize and reward top accounts
- Provide analysis and reporting including but not limited to outreach sales initiation inbound sales orders closing sales reorders and account satisfaction
Sales Operations
- Own the wholesale calendar: lead planning around sell-in periods market weeks trade shows and business reviews
- Partner with Planning and Operations to manage inventory forecasts product allocation and wholesale pricing strategy
- Ensure B2B platform is executed at a high level in brand and product presentation and optimized to support new account acquisition and provides an efficient ordering process and a complete self-service customer experience
- Deliver regular performance reporting. Standardize weekly monthly and quarterly sales reports with insights into channel health opportunities and risk mitigation plans
Cross-Functional Collaboration
- Collaborate with Marketing to drive sell-through support brand storytelling and ensure POP materials reflect KREWEs aesthetic and standards
- Partner with Customer Experience and Logistics to continuously elevate wholesale service and fulfillment performance
- Align closely with internal planning and finance teams on budgets targets and projections
Qualifications:
- Minimum 8 years of experience in wholesale sales leadership with P&L accountability preferably within the eyewear fashion or accessories industry
- Track record of delivering continuous growth within the eyewear industry in the North American market with a preference for leaders who also have international experience
- Proven track record of growing wholesale revenue and developing top-performing sales teams
- Proven history for developing and ensuring the success of independent and/or in-house sales reps through hiring and effective sales management
- Strong relationships with eyewear/optical industry players and familiarity with major markets and trade channels
- Proven ability to establish and drive sales processes from pipeline management to acquisition of new accounts
- Deep understanding of independent retail and specialty accounts especially in North America
- Experience in leading wholesale outreach through trade marketing trade shows and events
- Strong analytical skills; able to interpret performance data and translate into actionable business plans
- Excellent communication and presentation skills with ability to represent KREWE with professionalism and enthusiasm
- Highly organized self-motivated and capable of thriving in a fast-paced entrepreneurial environment
- Existing peer network advocating for KREWE to hire you
Benefits and Perks:
- Competitive wage
- Group health plans: health vision and dental insurance
- Welfare benefits: life ad&d supplemental voluntary coverage
- FSA Plan & HSA Program
- 401(K) Investment Options
- Adoption Assistance EAP Commuter Benefits
- Paid Parental Leave
- Quarterly Cultural Spend
- Ongoing Training & Development an Educational Allowance
- 10 paid holidays & Unlimited PTO
- KREWE employee quarterly frame allowance (of course!)
Diversity & Inclusion:
KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race color religion sex national origin age disability genetics sexual orientation gender identity gender expression veteran status pregnancy or any other protected characteristic as established by applicable local state or federal law.
Required Experience:
Director
Employment Type
Full-Time
