Marketing Lead (AMER)
Marketing Lead (AMER)
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Job Description
Were seeking an experienced Marketing Lead to join our Marketing team to own and drive our marketing efforts in the AMER region.
This role is pivotal in driving AMER revenue brand awareness and sales enablement initiatives in partnership with the wider marketing team and local revenue team. Youll bring expertise in B2B marketing ideally with experience in the QuickBooks Online NetSuite and/or Xero ecosystem to support the strategy development and take the lead in executing this within your region across events webinars campaigns sponsorships partnerships and content.
Qualifications :
The Role:
Regional Field Planning & Execution: Develop and implement integrated field marketing plans that align with revenue objectives and regional opportunities.
Event Management: Plan and execute in-person and virtual events (e.g. trade shows roadshows partner events customer meetups executive dinners).
Opportunity & Partnership Development: Identify and pursue new regional marketing opportunities and strategic partnerships to support revenue growth and strengthen brand presence.
Sales Enablement: Partner with sales teams to create region-specific messaging collateral and campaigns that generate and accelerate pipeline.
Campaign Localization: Adapt and localize global campaigns for regional audiences ensuring alignment with local trends and needs.
Data & ROI Tracking: Monitor campaign performance metrics report on KPIs and optimize for continuous improvement.
Cross-functional Collaboration: Work closely with Product Marketing Demand Gen Partner Marketing and Sales teams to ensure a cohesive approach.
Requirements:
5 years of experience in B2B marketing or regional marketing roles preferably in SaaS or technology sectors
Strong understanding of local business culture with specific knowledge of the accounting/finance ecosystem particularly platforms such as QuickBooks Online NetSuite and Xero not essential but desirable
Proven track record of planning and executing successful regional marketing initiatives that drive revenue growth
Experience managing events webinars and regional campaigns from concept to execution
Strong project management skills with ability to handle multiple initiatives simultaneously
Excellent communication skills with ability to build relationships across sales customer success marketing and external partners
Experience working with CRM design tools and marketing automation platforms (such as Canva Figma HubSpot)
Data-driven approach to marketing with ability to track measure and report on performance
Self-motivated with ability to work independently in a region-specific role
Additional Information :
What We Offer:
Flexible hours
Remote work
Health & Wellness program - a bonus payment which will cover 50% up to a total of 500 Euro annually of the amount spent on the following activities: medical services (except regular health insurance) fitness sports activities (excluding sports equipment)
Reimbursement of co-working space
Reimbursement of professional development courses.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
