Digital Marketing Specialist

Digital Marketing Specialist

Job Overview

Red Cedar Homes is seeking a hands-on performance-driven Digital Marketing Specialist to lead execution across paid media social media email marketing website optimization listing management and content creation. This role plays a key part in generating leads increasing visibility and maintaining a cohesive brand presence across digital platforms. The ideal candidate combines analytical skill with creative energy able to launch data-driven campaigns manage listings across platforms like Zillow and develop content that connects with todays homebuyers.

Essential Duties & Responsibilities:

• Paid & Performance Marketing
  • Plan launch and optimize paid campaigns across Google Facebook/Instagram and YouTubewith theguidance of theDirector of Marketing
  • Set up UTM tracking and campaigns in Salesforce for accurate attribution
  • Monitor performance metrics and report on key KPIs weekly
  • Use GA4 Salesforce and Meta dashboards to evaluate campaign performance
  • Coordinatewith paid media agencies and creative vendors
• Social Media Management
  • Create schedule and manage organic content across Instagram Facebook and LinkedIn
  • Write engaging post copy coordinate visuals and monitor performance
  • Collaborate on short-form video or branded reels as needed
  • Track follower growth engagement and brand sentiment
• Email Marketing
  • Execute email campaigns and nurture workflows inSalesForce
  • Manage contact segmentation in coordination with the Sales team
  • Track open rates CTRs and lead conversion from campaigns
• Website & SEO
  • Coordinate updates to website pages community listings and promotions
  • Ensure SEO best practices are followed across all digital content
  • Support creation of landing pages and lead capture forms
• Content Creation & Brand Support
  • Write and design content for social posts email campaigns website banners and landing pages
  • Create basic graphic assets in Canva or Adobe for digital and printsalesmaterials
  • Assist with ad copy headlines and signage messaging
• Listing Management (ILS)
  • Manage and update listings across Internet Listing Services (ILS) such as Zillow New Home Source etc.
  • Ensure accuracy and brand consistency across all platforms
  • Track lead flow and performance from listing platforms and optimize for engagement
  • Other duties as assigned

Required Skills & Qualifications:

• 35 years of digital marketing experience ideally in real estate homebuilding or a related industry
• Proficiency with Google Ads Meta Ads Manager GA4 and email platforms
• Experience with real estate listing platforms (Zillow New Home Source etc.) preferred
• Strong understanding of social media strategy content writing and basic design tools (Canva Adobe)
• Familiarity with UTM tagging SEO and digital marketing attribution
• Excellent writing and organizational skills
• Self-starter who thrives in a fast-paced deadline-driven environment

Schedule:

• Monday-Friday standard daytime hours; 8:30 am - 5 pm

Job Type:

• Full-time position averaging 40 hours per week

Compensation:

• $75000-$85000 annually
• Annual bonus based on company and personal performance

Benefits:

• 100% Medical Dental & Vision insurance covered to the employee
• 401k with a Safe Harbor match formula of 100% of employee contributions up to 3% of their compensation then 50% matching contribution of the next 2% of employees compensation
• 11 annual company-paid holidays
• 185 hours paid time off annually

Ability to Commute/Relocate:

• Charlotte NC: Ability to reliably commute or willingness to relocate before starting work (required).

Work Location:

• Onsite 4705 Entrance Dr. Suite D Charlotte NC 28273

Work Environment:

• Office-based environment with a business casual dress code. Standard office equipment such as computers phones photocopiers and filing cabinets are used in this role.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to sit and stand for extended periods
• Manual dexterity to operate a computer and other office equipment
• Ability to lift and carry up to 15 pounds
• Vision and hearing acuity to perform job duties effectively
• Maintain a valid Drivers License

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To apply please submit your resume and cover letter highlighting your relevant experience and qualifications. If you have any questions please contact us at We look forward to reviewing your application and potentially welcoming you to our team at Red Cedar.

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About Red Cedar:

Red Cedar Capital Partners LLC (Red Cedar) is a residential land developer and homebuilder in Charlotte NC and other southeastern markets. Red Cedar is the parent company of Red Cedar Homes Red Cedar Development Red Cedar Construction and Red Cedar Realty as well as our building supply company (Evergreen Maker) - all of which support the Red Cedar ecosystem. Red Cedar has grown exponentially since 2016 and is one of the fastest-growing builders in the Southeast.

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Red Cedar Capital Partners LLC. is an Equal Opportunity Employer.

We do not discriminate based on race traits historically associated with race hair texture and protective hairstyles color national origin ancestry creed religion physical and mental disability genetic information marital status sex gender gender identity or expression pregnancy sexual orientation age military or veteran status or any other basis protected by applicable law.

Required Experience:

Senior IC